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The Effectiveness of Videogame Advertisements
Posted on Saturday, March 22 2008 @ 14:43:33 PST

My wrist was throbbing. This was probably the 27th time I had tried to get past the first part of Through the Fire and Flames on Expert. I had played the song a million times in practice mode and hit 85% of the notes overall, but I couldn't seem to get past that first part. And every time I failed, there they were. The Tag Body Spray gogo dancers. I grew more and more furious every time I saw them. Did they need to be there? They answered my question by continuing to sway their hips awkwardly to a song in which they clearly didn't belong. Then I started to think. Was it worth it? Was it really worth seriously trashing the integrity of the game to put that one little ad in there? I'm sure Activision got a pretty nice check to pay for some of those licensed songs, but as an ad, it was not worth it in any way. The ad wasn't half as effective or involved as a television ad, yet it stuck out like a sore thumb. Gogo dancers are not rock and roll, and gogo dancers wearing Tag Body Spray shirts are definitely not rock and roll. I feel like someone's tries-really-hard-to-be-hip-with-the-expanding-gaming-scene dad made Guitar Hero III. "Yeah dude, nice job slaying those notes, now lets check out some babes bro, Tag Body Spray is the ****!" Advertisers think they have everything all figured out. "Even though they may not consciously react positively to the advertisement, they subconsciously remember the product." Well here's proof that you are wrong, advertisers. I'm flipping through the rolodex in my mind of all the advertisements I've seen whizzing past me on billboards in Need for Speed and all the "good to see you back from school, which is great and all, but before you watch this videogame trailer, have you considered dropping everything and compulsively joining the army" ads that come before online videos, I realized that I subconsciously decided that I would never buy these products. Before picking up a can of Tag, I would subconsciously remember, "that company's a whore and I don't want armpit herpes." And "join the Army" ads are creepy. I'm quite scared to think of the kind of person that would actually be swayed, however miniscule the distance, towards such a serious life decision as joining the army by a ridiculous 15 second progagandagasm of some guy jumping into the ocean while it's raining. So, advertisers, it's not cool or hip to mix consumerism with our videogames. We are not okay with it. We aren't going to go out and buy Tag body spray, especially when the ad ironically parallels Rage Against the Machine's Bulls on Parade. You're embarrassing yourselves, and you're getting your **** in our peanut butter.
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