The inventor of the Hype Machinecomments powered by Disqus
Posted on Tuesday, May 29 2007 @ 19:04:38 PST
(Before I begin, I just want to let people know that this is my first blog). The Hype Machine, journalist and gamers alike have always complained about the hype behind video games. They all express a large amount of hate to video game publishers and developers for creating a large amount of hype behind their products. Although, one must wonder, "how do publishers create hype in the first place?' and are they really responsible for creating the hype? Think of it, did the mainstream ever see an advirtisment for Black & White (a game that has been criticsized for having "too much" hype during it's development) in 1998 that had text that said "comming out in 2001!!!!"?, no they didn't, let alone an advirtisment like that never existed (at least, not that i know of). So how does the industry create anticipation for their games years before their release? The answer is simple: They don't. Than who are the people that create the hype that journalists' hate? The answer is, again, simple: The journalists themselves are responsible for the hype behind a game. They are responsible for it because they are the ones who post the previews about the those games in their magazines and websites, which will usually result in anticipation from gamers who read the previews on the websites and magazines, which will also result in people telling their friends about, and years later in it's release, the journalists and gamers dislike the game and blame the publishers for "creating" much hype around it. This also brings up another interesting thing. When there is alot of hype around solid games, journalists never really notice or mention the hype for those games. I should also bring up on how journalist say that they will "never fall for the hype behind a game". Is that true? No it's not. An example of this could be the anticipation of the Killzone sequel for PS3, this is also an example of "bizarre anticipation". It's a sequel to a mediocre game for ****s sake!! To put this in basic terms, journalists say that they hate it when games publishers "over-hype" their products, but they don't realize that they (the journalists) are truly the ones who create the hype, and at the same time they only categorize mediocre games of overhyping while they don't for solid games, and despite all of this, they still fall for the hype no matter what they say. I hope that you have enjoyed reading this.
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