More Reviews
REVIEWS Dokuro (PC) Review
Dokuro makes the jump from handheld to PC, but does it help or hinder this unusual platformer?

About Love, Hate, and the other Review
Simple feelings. Complex puzzles.
More Previews
PREVIEWS Magicka 2 Preview
How does that sing-along song go? "Magicka 2, Magicka 2, for the Playstation 4, and the PC, too..."
Release Dates
NEW RELEASES Persona 5
Release date: 12/31/14

Motorcycle Club
Release date: 01/01/15

Atelier Ayesha Plus: The Alchemist of Dusk
Release date: 01/14/15

Saints Row: Gat out of Hell
Release date: 01/20/15


LATEST FEATURES GameRevolution's Best of 2014 Awards
Here are all of the awards in one handy post.

The Airing of Grievances 2014
Happy Festivus! Get out your aluminum pole, and join us in one of the (made-up) holiday's annual traditions.
MOST POPULAR FEATURES Black Friday 2014 Video Game Deals Buyer's Guide
Looking to score the most bang for your buck the day after Thanksgiving? Well look no further! Our Black Friday guide is just the tool you need.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP ryanbates
Gamer Love
By ryanbates
Posted on 12/19/14
When a player one meets his or her player two, it's a beautiful thing. Check out this cake my friend and GameRevolution reader Lindsey L. gave her sweetums on their two-year anniversary!   ...

MEMBER BLOG

Lord_Fornelius Lord_Fornelius' Blog
PROFILE
Average Blog Rating:
[ Back to All Posts ]
The inventor of the Hype Machine
Posted on Tuesday, May 29 2007 @ 19:04:38 Eastern

  (Before I begin, I just want to let people know that this is my first blog). The Hype Machine, journalist and gamers alike have always complained about the hype behind video games. They all express a large amount of hate to video game publishers and developers for creating a large amount of hype behind their products. Although, one must wonder, "how do publishers create hype in the first place?' and are they really responsible for creating the hype? Think of it, did the mainstream ever see an advirtisment for Black & White (a game that has been criticsized for having "too much" hype during it's development) in 1998 that had text that said "comming out in 2001!!!!"?, no they didn't, let alone an advirtisment like that never existed (at least, not that i know of). So how does the industry create anticipation for their games years before their release? The answer is simple: They don't. Than who are the people that create the hype that journalists' hate? The answer is, again, simple: The journalists themselves are responsible for the hype behind a game. They are responsible for it because they are the ones who post the previews about the those games in their magazines and websites, which will usually result in anticipation from gamers who read the previews on the websites and magazines, which will also result in people telling their friends about, and years later in it's release, the journalists and gamers dislike the game and blame the publishers for "creating" much hype around it. This also brings up another interesting thing. When there is alot of hype around solid games, journalists never really notice or mention the hype for those games. I should also bring up on how journalist say that they will "never fall for the hype behind a game". Is that true? No it's not. An example of this could be the anticipation of the Killzone sequel for PS3, this is also an example of "bizarre anticipation". It's a sequel to a mediocre game for ****s sake!! To put this in basic terms, journalists say that they hate it when games publishers "over-hype" their products, but they don't realize that they (the journalists) are truly the ones who create the hype, and at the same time they only categorize mediocre games of overhyping while they don't for solid games, and despite all of this, they still fall for the hype no matter what they say. I hope that you have enjoyed reading this.

                                                                                                                                  - Lord_Fornelius

comments powered by Disqus