I've had a long-standing rule to avoid getting involved in any sort of crowdfunded activities. I didn't donate to Shadowrun or Wasteland, but I did buy and enjoy both of them (I'm plugging both of those games right now, just so you know they're good). I haven't...
Aim for experienced enemies first with your artillery to soften them up.
Charge an inexperienced unit with your cavalry and you might make them flee.
Send your general to your most immediately effective unit to boost its morale.