Tips and Tricks
Finding a good assistant is a must. He'll offer helpful advice on almost everything else you do in the game, so don't just settle for the default.
Also hire a good scout and always recruit from more nations as it's more likelihood that you can find an affordable, undervalued player who will transform your team into a winning machine.
Focus on smaller improvements of your facilities and save the big expenditures for those wonderful days when you're finally in the premier league.
It's always better to build a team with a few core players who fill the required roles, then save your financial resources for concerns that aren't wage-related.
Always attend press conferences even if the interviews are a repetitive, they're a great way to improve dipping player morale and to perhaps do the opposite for the opposing team.
Pay attention to your contracts, you don't want a good member of your staff to leave because you let a contract expire, nor do you want to have to pay a premium to keep someone around when a contract renewal would have avoided costly negotiations.