Tips and Tricks
If you have energy and tap on the dolphins and whales swimming around they give you coins and sometimes pearls. You do need more energy for the whales but when they come around tap them 9,000-10,000 coins and a pearl or two is great.
Keep building more and more houses/merchants literally as soon as you get the money and experience level for them. Merchants don’t take long to pay HUGE sums of money early on in the game.
Earn additional XP and coins by completing quests. To see the quests menu to start completing some yourself, tap on the icon to the left of the screen.
Keep in mind that you don’t have to buy land that is directly connected to land that you already own. Whatever the next place is that you can explore (such as a cave or a tower), you can buy land right next to it. Then you can expand to the land with the artifact on it, and explore it, without having to worry about owning the entire island.
Rubies do cost real money to acquire, and are not free. Only spend Rubies if you feel comfortable doing so, and if you understand that they can only be obtained by spending real money.
To get free rubies , do the mermaid searches at the cheapest price (best to do it at low level to save money). So about every 20 spins you get a free spin, so use the far most right spinner and you get rubies no problem.
Easy Experience points and tips
Keep building increasingly more houses/retailers literally the moment you receive the cash and experience level on their behalf. Retailers don't take lengthy to pay for HUGE sums of cash in early stages within the game. Earn additional XP and coins by completeing quests. To determine the quests menu to begin finishing some yourself, tap around the icon towards the left from the screen. Bear in mind that it's not necessary to purchase land that's directly linked to land that you simply already own. Regardless of the next place is you can explore (like a cave or perhaps a tower), you can purchase land right alongside it. You'll be able to expand towards the land using the artifact onto it, and explore it, without needing to be worried about possessing the whole island. Rubies do cost real cash to get, and aren't free. Only spend Rubies if you think comfortable doing this, and when you realize that they'll simply be acquired by investing real cash.