Control your speed and keep your car’s speed as high as possible.
Go through as many speed pads as possible.
Focus on the road and only get the cells when you are 100% sure you can do it without losing the game.
You can actually jump more than one lane if you tap + hold Left or Right side of the screen. This way you will avoid some unpleasant obstacles during the later stages.
Early on ignore the power-ups as they are not worth the price. Also have in mind that any power-up that you purchase must be used during the race, or else it will be forever gone.