I've had a long-standing rule to avoid getting involved in any sort of crowdfunded activities. I didn't donate to Shadowrun or Wasteland, but I did buy and enjoy both of them (I'm plugging both of those games right now, just so you know they're good). I haven't...
Play the tutorials - otherwise, you'll have no idea what's going on.
Crossing roads can make your drivers confused. Lift them over each other instead.
Check that the catchment areas of your goods stores are actually in useful places.