The Handheld Revolution?

Innovation Key to Broadening Games Audience

TOKYO, Sept. 16, 2005 � Every gamer who plays. Every one who used to play. Even those who have yet to play, Nintendo is your bet.

As the cornerstone of his speech today at the Tokyo Game Show's annual event, Nintendo President Satoru Iwata elaborated on the theme of the company's aim and proven ability to broaden the population of video game players. Two shining examples highlighted in his keynote include the smash-hit sales of the highly innovative Nintendogs � game for the portable Nintendo DS� system, and the new controller that will be central to the company's upcoming console system, code-named Revolution.

Nintendo breaks with more than 20 years of video game history by abandoning the traditional controller held with two hands and introducing an all-new freehand-style unit held with one hand.

The intuitive, pioneering interface allows players to run, jump, spin, slide, shoot, steer, accelerate, bank, dive, kick, throw and score in a way never experienced in the history of gaming.

"The feeling is so natural and real, as soon as players use the controller, their minds will spin with the possibilities of how this will change gaming as we know it today," explains Satoru Iwata, Nintendo president. "This is an extremely exciting innovation � one that will thrill current players and entice new ones."

When picked up and pointed at the screen, the controller gives a lightning-quick element of interaction, sensing motion, depth, positioning and targeting dictated by movement of the controller itself.

The controller also allows for a variety of expansions, including a "nunchuk" style analog unit offering the enhanced game-play control hard-core gamers demand.

The response from all major publishers worldwide has been extremely positive. Beyond its other innovations, the new controller gives third parties flexibility, allowing them the option to use as many or as few of the controller features as they desire. In addition, incorporated technology will easily allow games from the NES®, SNES®, N64® and Nintendo GameCube� generations to be controlled in familiar fashion.

Nintendogs for the DS, a virtual and sophisticated dogfest, has taken the gaming world by storm, already selling more than 1.5 million units in Japan and North America combined. The game, just as Iwata believes the Revolution controller will do, is exciting current game players and attracting hordes of new consumers into the playing world.

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy® Advance SP, Nintendo DS� and Nintendo GameCube� systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 2 billion video games and more than 353 million hardware units globally, creating enduring industry icons such as Mario� and Donkey Kong® and launching popular culture franchise phenomena such as Metroid®, Zelda� and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

NOTE: Publisher quotes:

"Nintendo has long been a trailblazer, and this controller design reinforces that reputation," said Brian Farrell, president and CEO of THQ. "We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware."

"What we're seeing from this controller is the same thing we saw with Nintendo DS," said Chuck Huebner, Head of Worldwide Studios, Activision, Inc. "It's a system that's designed with an eye on enticing new players to the video game industry, and that's something we firmly support."

"Game control is essential � it's the area where perhaps the most game-play improvement can be made," said John Schappert, Sr. Vice President and General Manager of Electronic Arts Canada. "While our portfolio represents a full array of titles across all genres, I think our sports titles might be the first to immediately take advantage of what this novel 'freehand' type of control has to offer."

"We were among the first publishers to see the control design in action," said Serge Hascoet, Chief Creative Officer of Ubisoft. "We're excited about the new controller and are looking forward to taking advantage of its innovative aspects."