More Reviews
REVIEWS Godzilla (PS4) Review
Godzilla fans enjoyed the recent film, but will they feel the same way about the new video game?

Rocket League Review
I had to force myself to stop playing the game to write this.
More Previews
PREVIEWS Sid Meier's Civilization: Beyond Preview
Fans were mad about Beyond Earth. Rising Tide should fix that.
Release Dates
NEW RELEASES Stick 'Em Up 2: Paper Adventures
Release date: Out Now

BlazBlue: Chrono Phantasma EXTEND
Release date: Out Now

Lost Dimension
Release date: Out Now

Goat Simulator
Release date: 08/11/15


LATEST FEATURES PC Gamers: A Look at Whether or Not You Should Upgrade to Windows 10
You have a big decision to make, and we'll make it easier for you.

Rocket League Promotes eSports for Everyone
Rocket League is officially an eSports game, but that doesn't mean everyone can't compete and have fun.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP oblivion437 Update: I was unfortunately not aware of Shamus Young's severe criticism of Fallout 3 available here to link in the original piece and I regret that.  It dovetails rather nicely with what I've written and it's much better executed than my piece.  I strongly recommend anyone...

Kevin Butler Isn't Worth It, You Guys

Posted on Monday, October 8 @ 21:10:00 Eastern by
In all the time I've enjoyed video games, it wasn't thanks to the "clever" marketing angles the industry has relied on. All of the sex and violence and toilet humor in the world couldn't get me to shell out $60 for one game over another. The bottom line is the gameplay and whether there's something worthwhile in the experience. The games sell themselves and no amount of "Happy, Together" can change that.

So I'm disappointed in Sony's move to sue their former VP of Everything, Kevin Butler. What?! No! How could they do that? Because Sony loves to sue people. It's their thing now, apparently.


I'm disappointed because a man that did right by Sony finished his job, collected his check, and continued making money in his trade, but Sony feels the need to call him down to have a chat with the corporate legal team. It's the same tactics they used with George Hotz, but at least that dumbass had the spanking coming.

In reality, actor Jerry Lambert is a regular guy, hired for his likeability and the vague sense of recognition you feel when you see him hucking Bridgestone tires or whatever he supposedly did to deserve the hanging party that's after him now. That's what gets me: Did Sony think he was going to retire on their short-lived shot at genuine humor? They effectively kill off a likeable, successful character and the guy playing him is supposed to ride off into the sunset?

Let's say Lambert did the unthinkable and appeared in a commercial for Halo 4 and the Xbox 360 as... Fuck, I don't know, Vice President of Corporate Espionage. Say Lambert was so foolish as to switch teams 7 years into the apparent 10-year hardware cycle. The only thing this would accomplish is a tongue-in-cheek reminder of all the good Kevin Butler did for Sony.


A truly successful ad campaign manages to leave the consumer with three things: a sense of time, of place, and of ownership. Kevin Butler delivered on all three of these fronts in ways that even loudmouth youth demographic stand-in Marcus never could. Butler will remain synonymous with the PlayStation 3 and the time period the console occupies. Sony will reap the continued loyalty of the people Butler spoke to. It doesn't hurt that Lambert's everyman portrayal made him the Gamer's guy, the one guy in the business everyone could relate to.

So unless this is all a front by Sony to maintain their "tough-guy" persona (too late Sony, you already squealed my credit card number to anyone willing to tweak your nipples hard enough), I'd say this is a losing move. Call off the dogs and maybe sit down with Lambert about some new work as the VP of everything. You kind of ruined the guy's gig with Bridgestone, so maybe it's time to return to the best thing your marketing department has ever done... ever.

Or whatever, I'm just a gamer with a choice in front of me. It's too bad Sony narrowed it down from "that software company" and "that hardware company" to a choice between two outright d-bag corporations.
Tags:   Kevin Butler, Sony
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.

comments powered by Disqus




More On GameRevolution