The Psychology Of Console Loyalty And Brand FanboyismPosted on Sunday, September 9 @ 15:33:47 Eastern by Alex_Osborn
![]() Undying console loyalty—or for the lack of a better term, fanboyism—has plagued the industry since its inception. In the early '90s it was the epic feud between Genesis lovers and SNES loyalists, shortly followed thereafter by Sony's entry in the gaming market, which birthed a community of PlayStation loyalists hell-bent against all in favor of the Nintendo 64 or Dreamcast. And judging by how cluttered the internet has become with ranting and raving on whether the PS3 or Xbox 360 is the superior console, not a whole lot has changed since the early days—if anything, it has only gotten worse. So why is it that so many gamers spend hours upon hours of their lives feverishly typing day after day on message boards with the sole intention of trying to convince the internet that their favorite console is undoubtled the best place to experience all that gaming has to offer? I mean, after all, it's just a box—or as my colleague Nick Tan so eloquently put it, "a vessel"—through which we play games. Honestly, the answer to that question is simple. It's the same reason we root for specific sports teams, wear a specific brand of clothes, or drive a certain car—it's about being a part of something. While oftentimes it unfortunately comes in the form of an incredibly inarticulate jab at a different console or a hateful spewing of words inappropriately directed at a person who disagrees, the need to defend a particular brand or console ultimately stems from our desire to be loyal to a particular group. Let's also not forget that video game consoles aren't cheap, requiring at least an investment of several hundred dollars. Naturally, people like to feel justified in their purchase and, as such, believe it necessary to convince everyone else that they invested in the best system. It's all about verifying one's own decision and teaming up with like-minded people so that they all can remind each other that they made the right choice. Couple that with a fair dose of nostalgia and a sense of unflinching pride, and you've got yourself a fully-fledged fanboy. ![]() So with all of that out of the way, let's first take a look at those who heavily align themselves with Sony and the PlayStation platform. Mind you, I will be generalizing from here on out for the sake of comedic effect, so please don't take offense (unless of course you accurately fit the stereotype... in which case you should be ashamed). Today's PlayStation loyalist is one that is still living in the past, clinging to the golden era of Sony's platform which started with the PSone and ended with the PS2. This generation, Sony lost the exclusivity to two of its most iconic franchises: Metal Gear Solid and Final Fantasy. And while yes, the Final Fantasy franchise has severely dipped in quality over the past few years, PlayStation fanboys are of this delusional mindset that somehow the release of Versus XIII will make it all better. Other major third-party franchises like Grand Theft Auto were once a part of Sony's arsenal of exclusives, but that is no longer the case. As the PlayStation platform has continued to lose exclusivity to so many stellar franchises, many fanboys attempt to disillusion themselves by believing that Sony's first-party lineup is just as strong as it has ever been. Aside from Uncharted (which itself is arguably overrated), the first-party titles for the PS3 have been less than stellar. Disagree with me? Just look at the sales figures. Don't get me wrong, the PlayStation 3 is a fantastic console, but those claiming it's up to snuff with the likes of the PSone and PS2 are simply fooling themselves. Then there's the Xbox crowd, which for all intents and purposes is more difficult to pin down. Since the Xbox 360 has quickly become the third-party console of choice and the most feature-rich of the big three, it's a mainstay in most entertainment centers. That, however, doesn't mean the platform isn't without its fair share of fanboys. The worst of the bunch are the FPS-aholics that care very little about the medium itself aside from shooting stuff in the head and trash-talking people online. In addition, the Xbox platform has become a breeding ground for the casual market thanks to Kinect, but since they are by their very nature "casual", their sense of loyalty is hardly one that would often elevate to the level of fanboy. But then again, which is worse: indifference or overbearing passion? I'll let you decide. ![]() Our friend, the infamous analyst Michael Pachter has garnered quite a bit of hate from Nintendo fans over the past several months thanks to his sweeping generalizations about this particular audience. He's made it clear that he believes Nintendo fanboys are of the mindset that nearly everything that the Big N makes is gaming gold—honestly, the man has a point. While most probably wouldn't jump off a cliff upon Miyamoto's request, many Nintendo fans have an impenetrable loyalty driven by one of the most powerful motivators: nostalgia. Gamers will never forget the first time they played Pokémon or Zelda as a kid, and because of such fond memories, these franchises will never cease to fade in popularity despite how little they've evolved over time. As such, Nintendo fanboys play the same thing year after year with a smile on their face. They wave plastic white wands not because they enjoy it, but because Nintendo says they should. It's an epidemic for which, I'm sorry to say, there is no cure. Ah yes, and how could I forget about the PC fanboys; the tech-savvy elitists who spend a fortune on a gaming rig just so they can brag about a cutting-edge machine that will effectively be outdated in a few months' time. For them it's not about the games or even the hardware itself—it's simply about having and being the best at a particularly moment. These gamers still swear by a keyboard and mouse, a control option that wasn't even designed for gaming in the first place. But alas, it doesn't really matter because they're so busy tweaking their hardware that they don't have a whole lot of time to play games on the thing anyway. Did I hit a nerve? I certainly hope not... for the sake of your friends and family. In the end, it doesn't matter what gaming device you choose, as long as you are satisfied with the experience you're getting out of it. So what is the moral of the story? You don't need to justify your console of choice with the rest of the world. Just be content with your decision and stick with it. After all, no one really cares anyway. Comments
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Sourdeez
Joined: Feb 2012
The few things I love at pc gaming is not only can you get the highest frame rates, Higher resolution,Newer directx features including tessellation. If your nvidia user physx, and the best part is you can go back to games only a year or two old and force on through your video card Ambient Occlusion, 16x AF, FXAA, sli 64x csaa, 8x super sampling. You can force a game to look better then it did back in the day.
I can agree though the investment cost can be astronomical in todays economy. I wish everyone on the world could afford a awesome gaming pc. but then again I wish people could afford housing and medical and all that jazz to.
Ranim
Joined: Nov 2005
Sourdeez
Joined: Feb 2012
MasterRabbi
Joined: May 2007
Sourdeez
Joined: Feb 2012
Sourdeez
Joined: Feb 2012
Jonathan_Leack
Joined: Jan 2012
PC >>>>>>> Xbox 360.
Free online, more control options, much more powerful hardware, larger game library, freedom to choose build and peripherals, no RROD, Dota 2.
Lien
Joined: Feb 2008
Andy578
Joined: May 2011
Chunibrow
Joined: Mar 2010
Chunibrow
Joined: Mar 2010
Chunibrow
Joined: Mar 2010
tinymhg
Joined: Jun 2011
OdiousLupous
Joined: Jul 2011
tinymhg
Joined: Jun 2011
Lien
Joined: Feb 2008
SO THAT PATCHER! AIN'T HE DUMB? AMIRIGHT GRGAMERZ? THUMBUP! LOLZHAHA GW2 FTW!
wildmario
Joined: Jan 2007
Lien
Joined: Feb 2008
I pity this generation and i hope the next one will just play in peace.
wildmario
Joined: Jan 2007
TurinAlexander
Joined: Sep 2006
Bras
Joined: Jul 2008
If most devs/publishers wanted it, the PC would be the only console we would ever need.
kingobling
Joined: Nov 2007
I don't know if I agree with the statement that I "want to be part of something", it is more about aligning myself with a company that can best fulfill my needs as a gamer. I just feel that playstation fulfills that need more profoundly, because it seems that their focus is on what matters most... games. I think playstation was lost at the beginning of this generation, with constant blu-ray updates, or 5.1 dolby surround updates, a horrible UI for the playstation store and terrible online connectivity, but it seems Sony has overcome as is now "Focused". As stated, playstation fanboys often refer to the first party games. If someone were to ask me to name first party playstation 3 games, I would be able to answer: God of War franchine, Uncharted Franchine, Ratchet and Clank franchise, Resistance Franchine, Killzone Franchine, Infamous, Metal gear: GOP, Heavy rain and Little Big Planet.
kingobling
Joined: Nov 2007
But so far, based on this idea that GAMING means the most to me, I would say that playstation allows me to satiate my gaming needs, no?
Chunibrow
Joined: Mar 2010
Sourdeez
Joined: Feb 2012
ShadeTail
Joined: Nov 2006
Do I really? I'm not telling! But now you can't say it's never happened. ^_^
TheJx4
Joined: Jun 2011
I'd be all for PC gaming if it was as streamlined as console gaming though.
Ivory_Soul
Joined: Nov 2005
ShadeTail
Joined: Nov 2006
Me, on the other hand, I find my gaming fix on whatever platform that offers it. Right now, that's a mix of the Wii, the PS3, and the PC. Poor ol' 360, I don't see the point of it. It might have *some* exclusive games that don't appear on the PC, but I've never seen any.
Ivory_Soul
Joined: Nov 2005
When it comes to PC I always buy the PC version unless the console is somehow better. Right now I only play consoles for console exclusive games. I even use an Xbox 360 controller for PC games unless the game is hand tailored for PC controls. I learned to grow away from console fanboyism and learned to like them all!
GuerillaMatzilla
Joined: May 2011
On a side-note, have you ever seen one of those trash talking fps players talk **** in your living room playing against friends? I was surprised the first time it happened in real life and haven't seen the "bro" since
BigTruckSeries
Joined: May 2006
I prefer the 360 because the PS3's controller is too small for my hands. The analog sticks are too close together and it's uncomfortable for me.
The thing is: I really believe SONY, Microsoft and Nintendo are working together to control release schedules so that there aren't "console wars" anymore. Back in the 80's, we had true console wars and ridiculously aggressive advertising. The console wars cost Sega their entire console share. Had Sega been competing today, they'd be exactly where Nintendo is now: releasing new games for an aging system very few people play.
As the prices on consoles steadily cheapen, there's no reason not to just buy all of them. Furthermore, the games are almost all clones now. You can get Battlefield or CoD on any system you want. Besides storyline, pretty much everything looks alike.
BigTruckSeries
Joined: May 2006
I also like what Microsoft did in GAMES FOR WINDOWS - allowing you to easily use 360 peripherals.
Barth_Vader
Joined: Nov 2005
but consoles have certain charm though, don't know what it is. i cannot imagine playing games like uncharted or rayman origins on a computer. it's all good though. except for nintendo. nintendo sucks so much dick.
Sourdeez
Joined: Feb 2012
Hmm that reminds me I gotta start messing around with a ps3 emulator again.
Barth_Vader
Joined: Nov 2005
MasterRabbi
Joined: May 2007
Sourdeez
Joined: Feb 2012
GuerillaMatzilla
Joined: May 2011
TheJx4
Joined: Jun 2011
Andy578
Joined: May 2011
also theres a game called Shadowrun which allowed PC and 360 players to play together but in their attempt to remove the PC advantage they really butchered the game to the point where it sucked no matter what platform you were using
GuerillaMatzilla
Joined: May 2011
MajorStryker
Joined: Aug 2012
Hell, I still hit up Arcades... I know I have to put money in that machine every time I play, but that doesn't matter to me.
slowdiver
Joined: Nov 2008
I prefer a controller over mouse/keys, but that aside, my choice of system has been largely dictated by affordability, nothing more.
Johnny3116
Joined: Dec 2012