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On the future of some gamers
By Bras
Posted on 05/22/13
Before Microsoft and Sony do something regarding their future in the video game business, I wanted to write, and I've wanted it for a long time now, but other things kept getting in my way, and fearing that tomorrow might be too late, today will have to do.  ...

The Psychology Of Console Loyalty And Brand Fanboyism

Posted on Sunday, September 9 @ 15:33:47 Eastern by Alex_Osborn


Undying console loyaltyor for the lack of a better term, fanboyismhas plagued the industry since its inception. In the early '90s it was the epic feud between Genesis lovers and SNES loyalists, shortly followed thereafter by Sony's entry in the gaming market, which birthed a community of PlayStation loyalists hell-bent against all in favor of the Nintendo 64 or Dreamcast. And judging by how cluttered the internet has become with ranting and raving on whether the PS3 or Xbox 360 is the superior console, not a whole lot has changed since the early daysif anything, it has only gotten worse.

So why is it that so many gamers spend hours upon hours of their lives feverishly typing day after day on message boards with the sole intention of trying to convince the internet that their favorite console is undoubtled the best place to experience all that gaming has to offer? I mean, after all, it's just a boxor as my colleague Nick Tan so eloquently put it, "a vessel"through which we play games.

Honestly, the answer to that question is simple. It's the same reason we root for specific sports teams, wear a specific brand of clothes, or drive a certain carit's about being a part of something. While oftentimes it unfortunately comes in the form of an incredibly inarticulate jab at a different console or a hateful spewing of words inappropriately directed at a person who disagrees, the need to defend a particular brand or console ultimately stems from our desire to be loyal to a particular group.

Let's also not forget that video game consoles aren't cheap, requiring at least an investment of several hundred dollars. Naturally, people like to feel justified in their purchase and, as such, believe it necessary to convince everyone else that they invested in the best system. It's all about verifying one's own decision and teaming up with like-minded people so that they all can remind each other that they made the right choice. Couple that with a fair dose of nostalgia and a sense of unflinching pride, and you've got yourself a fully-fledged fanboy.


So with all of that out of the way, let's first take a look at those who heavily align themselves with Sony and the PlayStation platform. Mind you, I will be generalizing from here on out for the sake of comedic effect, so please don't take offense (unless of course you accurately fit the stereotype... in which case you should be ashamed).

Today's PlayStation loyalist is one that is still living in the past, clinging to the golden era of Sony's platform which started with the PSone and ended with the PS2. This generation, Sony lost the exclusivity to two of its most iconic franchises: Metal Gear Solid and Final Fantasy. And while yes, the Final Fantasy franchise has severely dipped in quality over the past few years, PlayStation fanboys are of this delusional mindset that somehow the release of Versus XIII will make it all better.

Other major third-party franchises like Grand Theft Auto were once a part of Sony's arsenal of exclusives, but that is no longer the case. As the PlayStation platform has continued to lose exclusivity to so many stellar franchises, many fanboys attempt to disillusion themselves by believing that Sony's first-party lineup is just as strong as it has ever been. Aside from Uncharted (which itself is arguably overrated), the first-party titles for the PS3 have been less than stellar. Disagree with me? Just look at the sales figures. Don't get me wrong, the PlayStation 3 is a fantastic console, but those claiming it's up to snuff with the likes of the PSone and PS2 are simply fooling themselves.

Then there's the Xbox crowd, which for all intents and purposes is more difficult to pin down. Since the Xbox 360 has quickly become the third-party console of choice and the most feature-rich of the big three, it's a mainstay in most entertainment centers. That, however, doesn't mean the platform isn't without its fair share of fanboys. The worst of the bunch are the FPS-aholics that care very little about the medium itself aside from shooting stuff in the head and trash-talking people online. In addition, the Xbox platform has become a breeding ground for the casual market thanks to Kinect, but since they are by their very nature "casual", their sense of loyalty is hardly one that would often elevate to the level of fanboy. But then again, which is worse: indifference or overbearing passion? I'll let you decide.


Our friend, the infamous analyst Michael Pachter has garnered quite a bit of hate from Nintendo fans over the past several months thanks to his sweeping generalizations about this particular audience. He's made it clear that he believes Nintendo fanboys are of the mindset that nearly everything that the Big N makes is gaming goldhonestly, the man has a point. While most probably wouldn't jump off a cliff upon Miyamoto's request, many Nintendo fans have an impenetrable loyalty driven by one of the most powerful motivators: nostalgia.

Gamers will never forget the first time they played Pokémon or Zelda as a kid, and because of such fond memories, these franchises will never cease to fade in popularity despite how little they've evolved over time. As such, Nintendo fanboys play the same thing year after year with a smile on their face. They wave plastic white wands not because they enjoy it, but because Nintendo says they should. It's an epidemic for which, I'm sorry to say, there is no cure.

Ah yes, and how could I forget about the PC fanboys; the tech-savvy elitists who spend a fortune on a gaming rig just so they can brag about a cutting-edge machine that will effectively be outdated in a few months' time. For them it's not about the games or even the hardware itselfit's simply about having and being the best at a particularly moment. These gamers still swear by a keyboard and mouse, a control option that wasn't even designed for gaming in the first place. But alas, it doesn't really matter because they're so busy tweaking their hardware that they don't have a whole lot of time to play games on the thing anyway.

Did I hit a nerve? I certainly hope not... for the sake of your friends and family. In the end, it doesn't matter what gaming device you choose, as long as you are satisfied with the experience you're getting out of it. So what is the moral of the story? You don't need to justify your console of choice with the rest of the world. Just be content with your decision and stick with it. After all, no one really cares anyway.

Comments
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Sep 9th, 2012 at 3:47 pm
    Im a pc gamer who also uses a xbox controller. Only time I use keyboard and mouse is if Im playing a first person shooter or rts. Infact almost every game I tried the past 3 years(except for mass effect3) natively worked with the controller.

    The few things I love at pc gaming is not only can you get the highest frame rates, Higher resolution,Newer directx features including tessellation. If your nvidia user physx, and the best part is you can go back to games only a year or two old and force on through your video card Ambient Occlusion, 16x AF, FXAA, sli 64x csaa, 8x super sampling. You can force a game to look better then it did back in the day.

    I can agree though the investment cost can be astronomical in todays economy. I wish everyone on the world could afford a awesome gaming pc. but then again I wish people could afford housing and medical and all that jazz to.
  • Ranim
    Ranim

    Joined: Nov 2005
    Posted: Sep 9th, 2012 at 7:51 pm
    I'll be a PC fanboy until we have neural interfaces. Right now at least, the PC can be your sole source of entertainment aside from physical activity. I can entertain myself by reading, playing games, researching, watching movies and shows. I can do creative things like create art, create games, interact with others and share ideas. I can literally explore the world I would never know out in my daily life. I have never looked into it, but I've wondered if it's more expensive to buy devices with specific roles instead of having them all in one device. People often cite the consoles as being more cost effective, but I wonder if it's actually true? The major downside to the PC of course, is the learning curve. I think though, that it's an incredibly important skill to learn in the 21st century.
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Sep 9th, 2012 at 9:09 pm
    With gaming pc tech becoming cheaper each generation you can now have a top of the line system with brand new intel 3750k quad core and nvidia 670 for $1400 total system. The price of a top of the line gaming pc is more affordable than ever.
  • MasterRabbi
    MasterRabbi

    Joined: May 2007
    Posted: Sep 10th, 2012 at 7:10 am
    This is exactly (though more in depth) my reasoning. PC is very multipurpose, and I needed one for university.
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Sep 9th, 2012 at 3:50 pm
    I used to be the biggest sony fanboy and while I could afford a ps3 at the time I quickly turned off to sony after seeing how they were treating hardware hackers. Ive been lucky to have a friend with a ps3 so I got the chance to try system exclusives like heavy rain but if I had the option I wouldn't give sony money.
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Sep 9th, 2012 at 3:54 pm
    Sorry I meant I couldn't* afford a ps3 at the time.
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: Sep 9th, 2012 at 3:51 pm
    Let's get this party started.

    PC >>>>>>> Xbox 360.

    Free online, more control options, much more powerful hardware, larger game library, freedom to choose build and peripherals, no RROD, Dota 2.
  • Lien
    Lien

    Joined: Feb 2008
    Posted: Sep 9th, 2012 at 4:23 pm
    And backward compatibility don't forget that... oh wait windows 8...
  • Andy578
    Andy578

    Joined: May 2011
    Posted: Sep 11th, 2012 at 1:04 am
    and right there is the beauty of using a PC, im not FORCED to upgrade my systems OS unlike the consoles where every single update is forced on you
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Sep 9th, 2012 at 7:30 pm
    Why the specific comparison?
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Sep 9th, 2012 at 7:54 pm
    I pc more than I play my Xbox but the cost of pc gaming really offsets its advantages, especially since my pc is broken right now and I can't afford to fix it.
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Sep 9th, 2012 at 10:14 pm
    Also ironic comment on a post about how stupid fanboys are
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Sep 9th, 2012 at 10:50 pm
    PC's rule, consoles drool.
  • OdiousLupous
    OdiousLupous

    Joined: Jul 2011
    Posted: Sep 10th, 2012 at 1:36 pm
    You people leave my Tiny alone.
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Sep 10th, 2012 at 5:00 pm
    Thank you, OdiousLupous.
  • Lien
    Lien

    Joined: Feb 2008
    Posted: Sep 9th, 2012 at 4:21 pm
    Man game fanboyism is dumb, thank god us folks at Gr aren't like that... We are way too civil for this. When someone has a different opinion or are way to vague about their assumption we don't jump to conclusion.

    SO THAT PATCHER! AIN'T HE DUMB? AMIRIGHT GRGAMERZ? THUMBUP! LOLZHAHA GW2 FTW!
  • wildmario
    wildmario

    Joined: Jan 2007
    Posted: Sep 9th, 2012 at 4:35 pm
    It's just easier to say everyone is a @#$*() moron and get back to playing what you like. Nowadays journalists make more money flaming consoles or the fans themselves instead of actually writing what matters most; the damn games themselves.
  • Lien
    Lien

    Joined: Feb 2008
    Posted: Sep 9th, 2012 at 5:17 pm
    I remember a time when whatever game you put in, it was still a fun experience. But now, people would rather read the preview before anything, they think the opinion of a reviewer will tell what his or her experience will be and i curse anyone who relies on the metacritique score.
    I pity this generation and i hope the next one will just play in peace.
  • wildmario
    wildmario

    Joined: Jan 2007
    Posted: Sep 9th, 2012 at 8:04 pm
    Not to mention there was a time where people actually got excited for new upcoming games shown at E3. Now? People just watch it to rip everything apart.
  • TurinAlexander
    TurinAlexander

    Joined: Sep 2006
    Posted: Sep 9th, 2012 at 5:22 pm
    I found your generalization so silly that I really can't take the couple of valid points you made seriously.
  • Bras
    Bras

    Joined: Jul 2008
    Posted: Sep 9th, 2012 at 6:43 pm
    You are right, no one cares what you buy.

    If most devs/publishers wanted it, the PC would be the only console we would ever need.
  • kingobling
    kingobling

    Joined: Nov 2007
    Posted: Sep 9th, 2012 at 7:10 pm
    Cool post,
    I don't know if I agree with the statement that I "want to be part of something", it is more about aligning myself with a company that can best fulfill my needs as a gamer. I just feel that playstation fulfills that need more profoundly, because it seems that their focus is on what matters most... games. I think playstation was lost at the beginning of this generation, with constant blu-ray updates, or 5.1 dolby surround updates, a horrible UI for the playstation store and terrible online connectivity, but it seems Sony has overcome as is now "Focused". As stated, playstation fanboys often refer to the first party games. If someone were to ask me to name first party playstation 3 games, I would be able to answer: God of War franchine, Uncharted Franchine, Ratchet and Clank franchise, Resistance Franchine, Killzone Franchine, Infamous, Metal gear: GOP, Heavy rain and Little Big Planet.
  • kingobling
    kingobling

    Joined: Nov 2007
    Posted: Sep 9th, 2012 at 7:12 pm
    Now, this is not an attack on x-box, I'm actually asking the following question. What does the xbox offer other than Halo, Gears of war and Fable? Please I'm ignorant and I want to be informed.
    But so far, based on this idea that GAMING means the most to me, I would say that playstation allows me to satiate my gaming needs, no?
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Sep 9th, 2012 at 7:35 pm
    To be honest I have never, ever heard anyone ever say the wii is the best system
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Sep 9th, 2012 at 8:03 pm
    Can I somehow double thumbs up?
  • ShadeTail
    ShadeTail

    Joined: Nov 2006
    Posted: Sep 10th, 2012 at 11:04 am
    I think the Wii is the best system.

    Do I really? I'm not telling! But now you can't say it's never happened. ^_^
  • TheJx4
    TheJx4

    Joined: Jun 2011
    Posted: Sep 9th, 2012 at 8:34 pm
    Comparing consoles to PERSONAL COMPUTERS is silly.

    I'd be all for PC gaming if it was as streamlined as console gaming though.
  • Ivory_Soul
    Ivory_Soul

    Joined: Nov 2005
    Posted: Sep 9th, 2012 at 10:45 pm
    Bravo!! Only Nintendo fanboys say it's the best system and 10 year olds.
  • ShadeTail
    ShadeTail

    Joined: Nov 2006
    Posted: Sep 10th, 2012 at 1:24 pm
    Only Nintendo fanboys say "10 year olds"? Weird. I guess you're saying that you're a Nintendo fanboy, then?

    Me, on the other hand, I find my gaming fix on whatever platform that offers it. Right now, that's a mix of the Wii, the PS3, and the PC. Poor ol' 360, I don't see the point of it. It might have *some* exclusive games that don't appear on the PC, but I've never seen any.
  • Ivory_Soul
    Ivory_Soul

    Joined: Nov 2005
    Posted: Sep 9th, 2012 at 10:47 pm
    I also have to say that I used to be a hardcore Sony fanboy during the PS1 and PS2 era. I did end up getting an N64, but I hated the Xbox will all my heart and soul. Because the PS3 was so expensive at launch I got a 360 and realized it probably is the better system this generation. I later got a PS3 and love them both for different reasons. I did end up selling my Wii because of all the terrible shovelware and it just sat for months untouched.

    When it comes to PC I always buy the PC version unless the console is somehow better. Right now I only play consoles for console exclusive games. I even use an Xbox 360 controller for PC games unless the game is hand tailored for PC controls. I learned to grow away from console fanboyism and learned to like them all!
  • GuerillaMatzilla
    GuerillaMatzilla

    Joined: May 2011
    Posted: Sep 9th, 2012 at 11:13 pm
    I've had a great time with different consoles but if I had the money I'd go PC for most games. The prices have gotten a lot better too then they used to be with online resources, but I have bills to pay. Also a big personal downside to PC gaming is the lack of split-screen or local based games (excluding turn-based pc ones) but even on console it seems to be constantly getting replaced with online only multi-player. Even if I had a nice PC I'd be buying Borderlands 2 on console so I could play with a friend or girlfriend.

    On a side-note, have you ever seen one of those trash talking fps players talk **** in your living room playing against friends? I was surprised the first time it happened in real life and haven't seen the "bro" since
  • BigTruckSeries
    BigTruckSeries

    Joined: May 2006
    Posted: Sep 10th, 2012 at 4:29 am
    The PS3 and Xbox 360 are roughly EQUAL in terms of gaming power - with some online capabilities better on PS3.

    I prefer the 360 because the PS3's controller is too small for my hands. The analog sticks are too close together and it's uncomfortable for me.

    The thing is: I really believe SONY, Microsoft and Nintendo are working together to control release schedules so that there aren't "console wars" anymore. Back in the 80's, we had true console wars and ridiculously aggressive advertising. The console wars cost Sega their entire console share. Had Sega been competing today, they'd be exactly where Nintendo is now: releasing new games for an aging system very few people play.

    As the prices on consoles steadily cheapen, there's no reason not to just buy all of them. Furthermore, the games are almost all clones now. You can get Battlefield or CoD on any system you want. Besides storyline, pretty much everything looks alike.
  • BigTruckSeries
    BigTruckSeries

    Joined: May 2006
    Posted: Sep 10th, 2012 at 4:36 am
    PC Gaming is probably the best overall choice. You can get a Quad core PC with a powerful graphic card for less than $600. You won't get the highest resolution or the ability to play on multiple monitors, but for what you can get for the price - it's the best option.

    I also like what Microsoft did in GAMES FOR WINDOWS - allowing you to easily use 360 peripherals.
  • Barth_Vader
    Barth_Vader

    Joined: Nov 2005
    Posted: Sep 10th, 2012 at 5:15 am
    i like consoles for the fact that i can play them on a huge ass tv in a comfy as phuck couch while getting the controller dirty with doritos grease. pc gaming is great as well if you want state of the art graphics and a unique control system that is simply the best in a lot of genres.
    but consoles have certain charm though, don't know what it is. i cannot imagine playing games like uncharted or rayman origins on a computer. it's all good though. except for nintendo. nintendo sucks so much dick.
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Sep 10th, 2012 at 8:45 am
    Well Uncharted is a console exclusive. There is nothing stopping them from bringing it to the pc is the the agreement between naughty dogs and sony. You can also hook your pc up to your big ass tv. Push full 1080p(your console upscales from a lower resolution) get better frame-rates and graphics and still hook up a xbox controller that works natively in all games. Ive been playing games on my pc , with a controller, from my cough on my big screen for awhile now.

    Hmm that reminds me I gotta start messing around with a ps3 emulator again.
  • Barth_Vader
    Barth_Vader

    Joined: Nov 2005
    Posted: Sep 10th, 2012 at 9:18 am
    you see, i can't because my computer is too far away from my living room where my tv is at. it's just too much of a hassle, and i'm betting it is for a large percentage of people. what sucked about this console generation were the often mandatory installs. what the **** was that
  • MasterRabbi
    MasterRabbi

    Joined: May 2007
    Posted: Sep 10th, 2012 at 7:16 am
    "...swear by a keyboard and mouse, a control option that wasn't even designed for gaming in the first place..." Yes, but it is an 106 button + 2D location interface that can be purposed for anything. When there's a controller that allows me that many inputs in a usable fashion, I'll concede. Oh, and with industry standards you can have any input device you want if it works on RS232/USB/Bluetooth etc. XBox and PS3 controllers are both wireless, why can't it use the same protocol so I can use what I want?
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Sep 10th, 2012 at 8:39 am
    We should talk about how microsoft plans on combining xbox live and windows so that windows playing can play online with there xbox friends. It would effectly corner out a whole segment of the market. There is even talk of being able to buy a game and choose if you wanna install it on your new xbox(The one thats not out yet) or your new pc(Windows 8 only of course)
  • GuerillaMatzilla
    GuerillaMatzilla

    Joined: May 2011
    Posted: Sep 10th, 2012 at 3:15 pm
    That would be nice for having a wider player base and being able to play with more of your friends. It seems like a pretty smart move for Microsoft, maybe Sony could counter by getting closer with Valve like they did with Portal 2 though. I'm actually kinda intimidated about having to play a fps on console against "hardcore" mouse and keyboard pc players though, faster and more precise aiming. I'm not calling it an unfair advantage but it still is a big potential one with an experienced player. I personally did terrible and didn't really enjoy my half hour experience with CS:GO but I still approve of the features.
  • TheJx4
    TheJx4

    Joined: Jun 2011
    Posted: Sep 10th, 2012 at 5:10 pm
    It is an unfair advantage. A mouse user can turn 360 degrees in a split second, and aim sporadically, and still have precision. I don't play shooters on PC because it simply doesn't feel right. Nothing has any weight, unless I turn the sensitivity down.
  • Andy578
    Andy578

    Joined: May 2011
    Posted: Sep 11th, 2012 at 1:13 am
    yep it will never happen tbh, Microsoft did some tests and found the PC controls gave to big of an advantage

    also theres a game called Shadowrun which allowed PC and 360 players to play together but in their attempt to remove the PC advantage they really butchered the game to the point where it sucked no matter what platform you were using
  • GuerillaMatzilla
    GuerillaMatzilla

    Joined: May 2011
    Posted: Sep 11th, 2012 at 12:28 pm
    Even though mouse and keyboard have the potential advantage, I would still personally do better with a controller, which is why I'm hesitant to call it an unfair advantage, I'm just more used to it. I also like the weight feel, but I just don't have that level of skill or practice to be able to aim with such high sensitivity on a mouse. I'm well aware that other people can. It seems like the standard solution has been giving consoles auto aim but it doesn't directly solve the problem either. I'm pretty sure you can use mouse and keyboard with the right set up on console, but I'd rather not.
  • MajorStryker
    MajorStryker

    Joined: Aug 2012
    Posted: Sep 11th, 2012 at 2:12 am
    I was lucky enough to grow up in a "mixed" generation of gaming. As a kid, I never had ANY game consoles growing up, but I had the PC and it offered me a goldmine of DOS games. At the same time, I had friends that either had a NES, SNES, or Sega Genesis. I even remember playing the Sega Channel all night long. The fact of the matter is, I've enjoyed games from pretty much every console. My parents didn't officially buy a console until the Gamecube, and I love that thing to death. I also love the PS1, PS2, N64, xbox, etc etc. We love to play games, and we shouldn't judge quality for the reason that it's on a certain console.

    Hell, I still hit up Arcades... I know I have to put money in that machine every time I play, but that doesn't matter to me.
  • slowdiver
    slowdiver

    Joined: Nov 2008
    Posted: Nov 30th, 2012 at 10:15 am
    I've been a gamer since the late 70's. Initially on Binatone (or similar) "tv games", then through the Sinclair Spectrum (I'm a Brit btw), Amiga, Amiga CD32, PS1 and N64, PS2 and currently Xbox360, with some, but not much, PC gaming back in the early 2000s.

    I prefer a controller over mouse/keys, but that aside, my choice of system has been largely dictated by affordability, nothing more.
  • Johnny3116
    Johnny3116

    Joined: Dec 2012
    Posted: Dec 20th, 2012 at 9:50 am
    I have been a gamer since the day I could walk (almost true) I now play pc, xbox, ps3, and so on I seem to prefer keyboard a lot of times over controller unless its fps fps i feel controller is the way to go. Thats all I got.

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