EA performs a Rickroll

Tyrranis · L4Y Diplomat Joined: 10 Nov 2005 Posts: 1803

As it turns out, Electronic Arts knows their internet memes. For, in an advertising stint for their game Dante's Inferno, they performed a Rickroll.

On Ben "Yahtzee" Croshaw.

According to The Escapist, Mr. Croshaw received a large crate from EA. Opening the crate revealed the words "The Fifth Circle of Hell is Close" written on the inside of the lid and the boxes contents: a burlap bundle with a peen hammer and safety goggles.

It also started a mechanism built into the crate that started the song.

Mr. Croshaw, upon realising that the device could not be stopped by merely shutting the lid, proceeded to tear the crate to pieces, until he found the mechanism and tore out the battery. Within the mechanism, there was a scroll that read:

"he sin of wrath is yours. You have succumbed to anger and opened an infernal spring that seethes with dark waters. Quelled not, your anger begot rage. The waters have risen unchecked and ye will be drowned in stinking mire.

Go to Hell."

Now, I'm wondering why they sent it to Yahtzee. Surely, if EA wanted to provoke anger, the AVGN would have been a more obvious choice. Don't get me wrong, it worked like a charm, but it just bugs me.

Source: The Escapist
_________________

LinksOcarina · The Anti-Fanboy Joined: 08 Nov 2005 Posts: 7826

They probably don't know who James Rolfe is, thats the answer to that one.

But interesting piece of....marketing?
_________________

KoalaRainbowPoop · Joined: 27 Feb 2009 Posts: 819

ea probably sent it to yahtzee because he is one of the most popular (and very opionated) game journalists out there.
_________________
Dan likes blanka to stimulate his colon with electricity.

LinksOcarina · The Anti-Fanboy Joined: 08 Nov 2005 Posts: 7826

But hes not a journalist....if anything he is just a hard nosed critic online, like Rolfe and anyone who does user reviews.
_________________

De-Ting · Fr33zy PS3zy Joined: 11 Nov 2006 Posts: 3131

Well I'm never buying another EA product.
_________________
You're full of myself.

bomby139143 · Joined: 09 Apr 2008 Posts: 125

It sounds like EA put more effort into this box than they do with their games.

KoalaRainbowPoop · Joined: 27 Feb 2009 Posts: 819

^burn
_________________
Dan likes blanka to stimulate his colon with electricity.

Green_Lantern · GR Bracketologist Joined: 06 Nov 2008 Posts: 800

There's a video on destructoid of them breaking apart theirs.

Needless to say...It's very ... odd ... marketing.
_________________

LinksOcarina · The Anti-Fanboy Joined: 08 Nov 2005 Posts: 7826

where is GR's Box?
_________________

De-Ting · Fr33zy PS3zy Joined: 11 Nov 2006 Posts: 3131

StandardStache · Joined: 29 Nov 2007 Posts: 102

They probably sent it to him because of his review of Mirror's Edge, in which he basically said no game made by EA will ever be good. I'm looking forward to Yahtzee's review of Dante's Inferno now.