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Activision Infects China With Call of Duty Online

Posted on Wednesday, July 4 @ 06:00:00 Eastern by Alex_Osborn

If you thought the Call of Duty franchise was already growing out of control, you ain't seen nothing yet, as Activision has just announced plans to bring a free-to-play version of the popular online shooter to one of the biggest markets in the world, China. The publisher is partnering with Internet services provider Tencent to bring Call of Duty Online to Chinese gamers.

This is an absolutely genius move by the boys at Activision - Kotick, I'm looking at you - as it's no secret that the online gaming community in China is massive. MMOs are huge over there, and perhaps this free-to-play model will cause Call of Duty to spread like wildfire. In fact, the online game store is constructed to specifically cater towards this market, allowing players to customize their perks, weapons and gear for small, bite-sized fees.

The franchise has clearly peaked in North America and Europe, so this move to China will undoubtedly breathe new life into the series. Who knows, perhaps if the business model in China proves to be ridiculously profitable, we may see something similar come to the rest of the world.

You can check out the official site here.

Related Games: Call of Duty: Modern Warfare 3

Tags: Call of Duty, Activision

Comments

moretokes
Joined: Apr 2011

Posted: Jul 4th, 2012 at 7:02 am
I knew. A korean kid who used to play something. Like counter strike but was free to play back in south side of korea

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TheJx4
Joined: Jun 2011

Posted: Jul 4th, 2012 at 9:06 am
Wow, looks like a mix of the past three Call of Dutys...that's kinda cool.

Lacks polish though, but that's kinda expected for an MMO.
Anyways...this is old news, wasn't this announced like three years ago?

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