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Activision Infects China With Call of Duty Online

Posted on Wednesday, July 4 @ 06:00:00 PST by Alex_Osborn


If you thought theCall of Dutyfranchise was already growing out of control, you ain't seen nothing yet, as Activision has just announced plans to bring a free-to-play version of the popular online shooter to one of the biggest markets in the world, China. The publisher is partnering with Internet services providerTencent to bring Call of Duty Onlineto Chinese gamers.

This is an absolutely genius move by the boys at Activision - Kotick, I'm looking at you - as it's no secret that the online gaming community in China is massive. MMOs are huge over there, and perhaps this free-to-play model will cause Call of Dutyto spread like wildfire. In fact, the online game store is constructed to specifically cater towards this market, allowing players to customize their perks, weapons and gear for small, bite-sized fees.

The franchise has clearly peaked in North America and Europe, so this move to China will undoubtedly breathe new life into the series. Who knows, perhaps if the business model in China proves to be ridiculously profitable, we may see something similar come to the rest of the world.

You can check out the official site here.
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