Are Torrents The Best Advertising For Free Android Apps?
Posted on Thursday, March 22 @ 13:54:53 PST by Nicholas Tan
Yesterday, user The Friendly Monster on NeoGAF conducted a small experiment with his Android game Total Pool. First he promoted his game in all of the "legitimate" ways by linking his game on the Google Play page to Facebook, G+, NeoGAF, xda, and reddit.
He then placed a torrent on The Pirate Bay with a sloppy description, "Shit hot pool game on Android", that would direct downloaders to the ad-supported free version of his game, versus the $.99 paid version.
Finally, he compared the results as of 12:00pm today. Whereas 50 people downloaded his game through Google Play, he estimates that at least the same amount of people ("a more realistic estimate at least doubles this") have downloaded the torrent:
Now, a few things before we jump to conclusions. First off, can this really be called pirating if the developer is the one providing the torrent? And then there are just pirates who download everything for the sake of doing so. And as one commenter responds: "When games are free downloads, torrents are as legit as regular publishing platforms."
However it looks, though, it seems that this supports the case that torrents might be a better way to advertise and promote free, ad-based games than through what some people perceive as the messed-up, drowned-out Android marketplace.
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