Bait With Bite
Posted on Thursday, December 15 @ 13:18:53 PST by Joe_DodsonWe got a bulletin through the PR Newswire the other day with the headline "First Guidebook to Xbox 360 Rolls Off the Presses Within Days Of Xbox Launch." According to the article, this guide, written by a man named Douglas Thompson, "is the ideal guide for helping gamers set up the Xbox 360 console, use the accessories and play the latest video games." It costs fifteen bucks, and is possible thanks to Lulu.com - a site that will publish almost any word document as a book.
And since their poster-book is a second instruction manual for your Xbox 360, it looks like they're really serious about that "any" part. We would understand if the "First Guidebook" was concerned with unconventional Xbox 360 use. Hell, if it told you how to kill a man in five different ways with your memory card while delivering a baby with the controller, we'd probably buy copies ourselves. But according to the wire, its most arcane instructions involve "Sharing music from MP3 players." You shouldn't even need to consult the real instruction manual for that one, much less pursue a second opinion.
Although this guide may seem like the dumbest idea ever, it's really the dangly little light shining above the jaws of Lulu.com. This beast gets most of its meat by binding your crazy ideas in books and then selling them back to you. If you happen to write something marketable, they use it to lure even more people into the world of imaginary publishing. Well, we've been in the world of imaginary publishing for a long time, and it pisses us off to see people profitting off idiots instead of helping them. No offense.
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