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FEATURED VOXPOP oblivion437 Update: I was unfortunately not aware of Shamus Young's severe criticism of Fallout 3 available here to link in the original piece and I regret that.  It dovetails rather nicely with what I've written and it's much better executed than my piece.  I strongly recommend anyone...

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Calm The F*** Down! Modern Warfare 3 "Double XP" Pepsi Promotion Is Fine

Posted on Wednesday, September 28 @ 13:30:06 Eastern by


One pass through Forbes' troll article by Paul Tossi on Call of Duty: Modern Warfare 3 and you would think the game was the root of all evil, though I'm sure some of you don't need to be convinced of that:

Product placement or cross promotion is nothing new in the industry, but this new collaboration between Pepsi and Activision is nothing short of unholy.

The promotion is called “Rank Up XP,” and the long and short of it is that by buying certain Pepsi products, namely Mountain Dew and Doritos, players can redeem codes in the packaging for Double XP time in Modern Warfare 3. A 20 oz gets you 15 minutes, a 12 pack gets you 45, and so on.

Why is this a problem? Because XP is currency in these games, and whoever has more of it first is at a distinct advantage. More XP, especially when the game is new, means more weapons, more perks, more attachments, more killstreaks, and subsequently, usually more wins. Offering Double XP to someone who purchases Pepsi products is selling out about as much as you can, and for a franchise that’s already been accused of pushing the limits with “Elite” monthly membership and overpriced map packs, it goes to show that Activision will exploit its fans in any way they can.

Tossi then goes on to skip over the fact that this would contribute to childhood obesity epidemic (which would have been a more valid point) and then admits that though XP "isn't SO valuable", it's a "slippery slope, one we seem to be sliding down at a record pace". Apparently, we're all doomed.

Just Calm The F*** Down!!!

I know that Activision milks their franchises. I've played Guitar Hero. I've played Tony Hawk. Activision is the high-rise tower of corporate greed in the video game... Yadda, yadda, yadda.

But this Pepsi promotion just doesn't matter in the long run. Double XP may give people a boost in the first few weeks, but if Modern Warfare 3 is anything like its predecessors, the playing field will even out by then on the basis of XP. That's not considering the fact that no amount of extra XP is going to turn a n00b into an assassin overnight or a CoD veteran into Swiss cheese. Maybe there will be a few extra "Come on, that was bull****!" moments, but last time I checked, that's just Call of Duty.

And if you want more XP, you could also just play, you know, the game. That's probably easier, anyway.

I don't think eating processed junk food and drinking empty calories is that healthy, but people can eat whatever they like. This is America. I'll make a salad and then snack on some Nacho Cheesier if I feel like it. Actually, I think they'll be people who will just purchase a trunk-load of Pepsi products, enter the codes, and then store it somewhere in their basement for the next year.
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