DAILY MANIFESTODiablo III's RMAH Is The Future of MMOsPosted on Saturday, May 5 @ 10:11:12 Eastern by Jonathan_Leack
![]() Among the discussions about one of this year's biggest games, Diablo III, stands its Real Money Auction House (RMAH). It's arguably the biggest point of discussion for the game, and that includes both excitement and contention. But how big of a deal is it, really? Diablo III's RMAH is essentially a way for customers to spend real money on virtual items, and vice versa. Now, Diablo III won't be the first game to offer such a solution, but it's definitely the biggest. Previously, smaller free-to-play model games have taken this route, and the results have been incredible. Games like Maple Story and even Farmville have thrived over the last few years by simply offering a variety of in-game solutions for real-world currency. Diablo III's answer is a bit different, since it places the market in the hands of the consumer, but there's a catch. Blizzard will be taking a cut from each transation—a BIG cut. Looking at the success of free-to-play MMOs and applying that to a game as well-known as Diablo III spells big money. I'd even go as far as to say that Blizzard will make more money from the RMAH than if they were to charge customers a monthly fee similar to World of Warcraft. Furthermore, I get the feeling that this model is going to become an industry standard in the next few years. With multi-million dollar budget games like Warhammer Online and Final Fantasy XIV failing to capture a sizeable install base, the pay-to-play model is currently on its way out. Lord of the Rings Online was a fantastic game, but only lasted a few years on the model before moving to free-to-play. The same can be said of DC Universe Online which went into launch week with strong hype backing it but didn't even last a calendar year. At this point World of Warcraft is one of the only standing survivors, and even it is in decline. RMAH is more than just a profitable strategy; it's also a way to combat gold-selling which has plagued the industry for over a decade now. RMT companies that have been selling gold and items for years now are now having to compete with the developer itself, which is leaving them with almost no room for profit. Two birds with one stone. So what does this all mean? I'm absolutely confident that within the next couple years the MMO landscape will be completely off the pay-to-play model. Games like EVE Online, Star Wars: The Old Republic, and even World of Warcraft will move away from requiring up to $14.99/month, and will instead implement some form of RMAH, or even an optional subscription with perks. This will be fueled by the success of Diablo III's RMAH, which is coming out in less than two-weeks. Prepare for a radical change in the MMO landscape, because it's coming sooner rather than later. Comments
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MasterRabbi
Joined: May 2007
ContextIsKing
Joined: May 2012
DrToasty
Joined: Dec 2005
the_mighty_toast
Joined: Jul 2006
The only people this system will hamper are the people who feel they NEEEEEEEED to have the very very best stuff of anybody, because they have the driving need to try to be the best player ever. I guess there are a decent amount of people out there, but I never really understood that mentality. I'm never, -ever-, going to be the best at an MMO. Its an unattainable goal to all but 1 out of the millions and millions of players.
Look, I'm cheap. I know it. I -HATE- paying 15 bucks a month for a game that I already shelled out 50 or 60 bucks for. I bought the damn game, now I have to pay you just for the 'privilege' of playing it? This gives a cheapo like me a chance to enjoy the full game, and have fun with it. Not just play until level 20 and be forced to start over after only a quarter way through the game
The one thing I am curious about, however, is if because of this system they are going to somehow block player-to-player trades. In Diablo 2 they didn't have auction houses at all. You would find something really good, and you go to the main chat of battle.net. You tell the chat what you have, and people make an offer. Its not as efficient as an auction house, but it was free, and I got tons of good gear that way with minimal effort. Is there something prohibiting this in D3? If I decide to trade my Plate Mail of Uber Find Magic Items for 10 SOJ rings, is there a 'Blizzard Tax' on that as well, as no money is trading place? Thats what I am more concerned about.
OdiousLupous
Joined: Jul 2011
drathbone
Joined: May 2011
It's not like they are locking areas to level up or blocking quests without you paying. The game could be enjoyed to it's fullest without shoveling $$ in the auction house. Unless you're the kind of power gamer that insists on having every maxed out epic item you can get before anybody else, in which case good for you, I'll enjoy my games and my money. Maybe you'll be giving your money to a casual player like myself for one of these power items.
Mrbdls
Joined: Sep 2011
OdiousLupous
Joined: Jul 2011
CaptainPicard
Joined: Sep 2010
CaptainPicard
Joined: Sep 2010
the_mighty_toast
Joined: Jul 2006
tinymhg
Joined: Jun 2011
OdiousLupous
Joined: Jul 2011