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DAILY MANIFESTO

Don't Underestimate Call of Duty

Posted on Monday, November 7 @ 18:54:40 Eastern by


Without a doubt, there are a ton of new games on store shelves these days. It seems like every week ends and another week begins and even bigger games arrive on store shelves and post up even bigger sales numbers. Still, there will be one title that will crush figures and post billions of dollars of profits in its first week.

Call of Duty: Modern Warfare 3.

Everyone wants to see the juggernaut fail. Everyone wants to see everything come tumbling down on the leader of the pack. I'm sure there are more than a few of you visiting this website and reading these very words.

Still, MW3 will put up ridiculous numbers and sell through to millions of people in the first 24 hours and even more through the first week. Without a doubt, Call of Duty: Modern Warfare 3 will sell more than any other game imaginable.


Why?

Because it's the new Madden. There are gamers that only head out to buy one game every year. For years it was the latest football sim. Now it's Call of Duty. Believe me, there are gamers that don't even know about other options available to them. There are gamers who don't even really like games, but every single one of their friends is playing this one so they go out and drop the money they need to get a console and the latest Call of Duty game.

It's true. You and I may be "core" gamers, but we do not represent the vast majority of consumers buying video games. No, neither do those fanboys who are waiting in line at their respective game stores for the midnight launch of MW3.

The vast majority of consumers who will buy Call of Duty: Modern Warfare 3 are the ones that will pick the game up after receiving their paycheck on Friday, the ones who need to buy an Xbox Live Gold Subscription card with their game, the ones who aren't getting the super-duper collector's edition.

Those people will drive sales numbers for Modern Warfare 3 and there's nothing we can do to stop it. Call of Duty: Modern Warfare 3 will be available for Xbox 360, PS3, Wii, and PC at midnight tonight. Retailers everywhere will have their doors open at midnight. Let us know why you are or why you're not buying MW3 in the comments.


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