More Reviews
REVIEWS Stretchmo Review
Pushmo, Crashmo, Stretchmo... what's next, Twistmo? Vanilla Swirlmo? And why am I already excited for it?

Destiny: House of Wolves Review
The latest Destiny expansion makes some important changes, but are they enough to bring back former players?
More Previews
PREVIEWS Rodea The Sky Soldier Preview
Yuji Naka's independent game for Wii U and 3DS is like a cross between Sonic and Nights Into Dreams, in the best way possible.
Release Dates
NEW RELEASES Farming Simulator 15
Release date: Out Now

LEGO Jurassic World
Release date: 06/12/15

Deception IV: The Nightmare Princess
Release date: 06/14/15


LATEST FEATURES BAMF BABES #8: Mary Read/James Kidd (Assassin's Creed IV: Black Flag)
"We’re Assassins and we follow a Creed, aye. But it does not command us to act or submit…only to be wise."

A Salute to the Top 10 Soldiers in Gaming
It's Memorial Day weekend, and these ten military characters deserve a big ol' hooah, hooyah, and oorah.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP oblivion437     In all the talk of graphical downgrades no one seems much preoccupied with 'why?'.  Why build something and then proceed to tear it down, piece by piece, in the hope that ever more diminished expectations about the final product won't be severe enough to...

DAILY MANIFESTO

Ex-PR Firm Takes Shot at Duke Nukem in Latest Press Release

Posted on Thursday, July 21 @ 10:08:23 Eastern by

You may remember right around the launch of Duke Nukem Forever, there was an epic PR fiasco that led to 2K Games dumping the Redner Group from representing Duke Nukem Forever, and any other 2K Games titles. That same PR firm and their head honcho, Jim Redner, is taking a shot at their former title in their latest press release for the new title they're representing, The Asskickers.

The email accompanying the press release has the tongue-in-cheek title of "The Asskickers - For Gamers Wanting to Kick Ass Instead of Chewing Bubblegum". (If you're slow to pick up on things, I'll cut to the chase - Duke Nukem is known for "kicking ass and chewing bubblegum".) The press release takes another similar jab: "The Asskickers Leave the Bubblegum Behind And Just Kicks Corruption’s Ass".

Honestly, this is a very clever move by The Redner Group. The issue with them threatening journalists with review copies of games in the Duke Nukem Forever review fallout was a hot topic, and using passive aggressive, indirect jabs like this will get their new title, The Asskickers, plenty of press. Even if it's not attention on the game directly.

Hell, I hadn't heard of The Asskickers before this, but the press release headline caught my eye (so did the hilarious quote from '80s rap group N.W.A.) and brought my attention to The Asskickers, which looks pretty awesome.

The Asskickers is a retro-style beat 'em up like Streets of Rage and Double Dragon, and was "designed as political commentary for today’s economic climate, where the corrupted rich get richer at the expense of the middle and lower classes". The subject matter definitely puts me in the mood to spit out my bubblegum and kick some ass.

The Asskickers releases today for $8.99 on the PC and Mac. Check it out at http://www.the-asskickers.com/.

Well done, Jim Redner. Well done.

Oh, and if you're wondering, here's the quote from N.W.A.'s "Gangsta, Gangsta": “With a right left, right left you're toothless. And then you say goddamn they ruthless!
Related Games:   Duke Nukem Forever
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


comments powered by Disqus

More On GameRevolution