Gamers Rebel Against Dirty Tactics As Capcom's BBB Rating Plummets
Posted on Saturday, April 14 @ 14:22:54 Eastern by Jonathan_Leack
Ever since Mass Effect 3 came out and got tangled in massive controversy, gamers have been on the rise against companies with questionable tactics. Capcom has been taking some hits lately and now customer dissatisfaction is coming back to haunt them.
As of today, Capcom U.S.A.'s BBB rating is at a flat B down from the A+ it was only a week ago. There have been waves of advertising and sales complaints made against the company the past few months, presumably for their corporate policy with downloadable content.
Their latest release, Street Fighter X Tekken, has over $100 worth of DLC available on Xbox Live and the PlayStation Store. The "best" part is that all the content is burned onto each copy of the game, and consumers are required to pay in order to "unlock" it. Combine that with the recent confirmation that the "true" ending to Asura's Wrath will be purchasable as DLC as well as other controversial news pieces and you have yourself a list of reasons to begin thinking about what you can really do to combat it.
It's pretty clear that gamers are beginning to realize they don't really have to put up with bullshit anymore. A slew of complaints about Mass Effect 3's ending recently prompted BioWare to develop a new ending which will be incorporated in a DLC package. Sure, it's not the best outcome, but it's undeniable that when feedback is given in massive quantities it prompts a response.
The truth is that the lowered BBB rating has little chance at having any direct effect on Capcom, but the negative attention that goes along with coverage can make a difference. Therein lies the key to the gamer's side of the argument. Companies like Capcom have been able to get away with dirty tactics because gamers have been eating it up whether they like it or not. However, if they really want to make a statement then they should avoid buying the game or the DLC altogether. How is Capcom going to keep pumping out this garbage if they have no money to make it with?
Word of mouth is everything, so next time you're upset with a gaming company over something like an online code or DLC, tell a friend. Nothing makes these companies more fearful than a thousand people making their company look bad.
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