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GTA and Red Dead Won't Go Yearly

Posted on Thursday, December 2 @ 18:41:24 Eastern by
We already asked you what you thought about yearly releases in big franchises, but there's one publisher we haven't heard from on the subject.

You've got to know Take-Two as the publishing arms of a body made full of Rockstar development, which is responsible for the two of the biggest games this console generation. We're talking Grand Theft Auto IV across three different platforms and Red Dead Redemption across two.

That means they know business, but Take-Two Chairman Strauss Zelnick isn't looking to turn those franchises into yearly releases.

For a long time, not releasing a GTA game in a year meant Take-Two would struggle to achieve overall profitability. Red Dead Redemption certainly helped give Grand Theft Auto a year off from that responsibility.

Still, in speaking with CNBC, the possibility of yearly releases in either franchise was brought up.

Zelnick simply relayed that annualizing franchises risked burning out the consumer and drying up quality. Seems like Take-Two feels the same way about sports games saying that the money has to change in order for their license agreement to continue with the MLB: "It's a losing proposition and we don't have any interest in pursuing losing propositions."

[Source]


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