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DAILY MANIFESTO

Is It Really Called "Xbox One"? Seriously?

Posted on Tuesday, May 21 @ 13:46:54 Eastern by

(In the not-so-distant future...)

Confused Parent: [Walks into store] Hi, I would like to purchase a new console.
Retail Employee: Which one do you mean?
Parent: The one my son is talking about.
Employee: Um, is that the Xbox or PlayStation?
Parent: I'm not sure. I think it's the Xbox one.
Employee: Ah, so you want the Xbox One?
Parent: Yeah, the one all his friends have. The one that doesn't cost a lot.
Employee: So, you mean the 360?
Parent: No, the Xbox.
Employee: Sorry, but we don't carry the original Xbox.
Parent: But you just said you had the Xbox one!
Employee: Yeah, the Xbox One.
Parent: What?!

Leave it up to Microsoft to confuse the hell out of everyone. (Shakespeare has met his match.) I'm sure us gamers can handle the name of the Xbox One, despite its inherent awkwardness, but it's confusing for sure.

I mean, it's technically the "Xbox Three," but not the Xbox Three-Sixty, and not the original Xbox, which has been called the Xbox One just as the original PlayStation has been dubbed the PlayStation One. Look up "Xbox One" in Google Image Search and you now get pictures of both the new Xbox console and the oldest one.

Then there are all the numbers. The Xbox One comes with Kinect 2.0, runs on Windows 8, plays Forza Motorsport 5, and doesn't play Xbox 360 games. Does this mean that the Xbox Two will come with Kinect 3.0, run on Windows 9, play Forza Motorsport 6, and not play Xbox One games?

"Xbox One" sounds like a downgrade from "Xbox 360" when you say it out loud. In fact, just try uttering the words, "Now coming out for Xbox One and PlayStation 4." Sounds weird, right? And it makes the PlayStation 4 sound more advanced by comparison. Now say, "Coming out for Xbox 360, PlayStation 3, Xbox One, and PlayStation 4." The Xbox One sticks out like a sore thumb.

Maybe Microsoft is trying to shoot for the idea that this new console is #1 or "THE One" (in which case, Jet Li or Keanu Reeves might dispute it). And I'm sure this name-naming isn't going to cost the Xbox One that much trouble, considering all its features for the American audience (NFL, UFC, CoD). But as a matter of branding and clarity, it's less than perfect. I might just dub it the "Xbox 2013" in my daily speak just so that I don't run into pronoun trouble.

What do you think of the "Xbox One" name?



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