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DAILY MANIFESTO

Jobs Threw A Fit Over Bungie

Posted on Tuesday, October 26 @ 17:13:04 Eastern by
So you're the biggest Bungie fanboy in the world? Congratulations, you've outlasted Steve Jobs, who, apparently, was very vocal to Microsoft execs at the time of purchase. Here's what I think, Mr. Jobs.

Ed Fries, former Microsoft Game Publishing Vice President, recently spoke with Develop at length. Ed Fries was in charge when Microsoft bought up BOTH Bungie and Rare, two acquisitions that have made wide impacts in the game industry. Of that conversation, one tidbit couldn't wait to get out.

Apparently, Bungie's purchase by Microsoft even prompted a phone call from Steve Jobs. Develop writes:

“As soon as we announced we bought Bungie, Steve Jobs called,” Fries said.
“He was mad at [Microsoft CEO Steve] Ballmer and phoned him up and was angry because we’d just bought the premier Mac game developer and made them an Xbox developer.”
Fries said Jobs needed placating once the acquisition news reached Apple’s Infinite Loop headquarters.
“So, during the day, I got an email from Steve Ballmer asking me to phone Steve Jobs and calm him down about the whole thing,” he said.
“Anyway, we did this deal with Apple where we’d port some PC games to the Macintosh and help Peter Tamte create this company to do it, and I had to go to a Mac developer conference and get on stage and talk about this whole new partnership. It was a pretty strange time.”

So, Steve, not so cool in your black turtlenecks huh? Got a little upset huh? Let me ask you something. Why is it that you haven't done a single thing to legitimize video games on your platform?


Why do you let Bungie do the work? Why is Valve doing more for Mac gaming than Apple itself? Why did find out about Bungie's purchase from Microsoft themselves?

I can't fairly argue that you haven't blazed your own trail into the mobile game space, what with iThis and iThat, and an App store FULL to the brim of fart-machine apps and the like. Still, you're not in video games, not yet. Next time you have a developer like Bungie that you were so upset to see go, buy them yourselves, and don't go making crybaby phone calls because you missed out.

You have to let competitors dry your eyes, wipe your bottom, and set you up with something that could have been the beginning of gaming on the Mac. You let that dry up. If you think video games are important, do something to make your platform the LEAST bit more welcoming to them.


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