More Reviews
REVIEWS Plants vs. Zombies: Garden Warfa Review
[PlayStation release update] Electronic Arts and the development team at EA Canada hope to catch as many PlayStation gamers as they did when Garden Warfare first launched exclusively on Xbox One.

CounterSpy Review
Your operative is tasked with infiltrating both sides of nuclear war. Can CounterSpy finish the mission in time for your PSN credit?
Release Dates
NEW RELEASES Tales of Xillia 2
Release date: Out Now

Plants Vs. Zombies: Garden Warfare
Release date: Out Now

Madden NFL 15
Release date: 08/26/14

Destiny
Release date: 09/09/14


LATEST FEATURES The Updating List of PAX Indies
We're heading to PAX Prime! Are you looking to check out a few unique indie games while you're there? UPDATED: Nom Nom Galaxy

The Best Upcoming Racing Games of 2014
You've probably only heard of Sony's exclusive Driveclub and Microsoft's exclusive Forza Horizon 2, but don't forget about a few others.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP KevinS
RIP Robin Williams (1951-2014)
By KevinS
Posted on 08/14/14
Robin Williams (1951-2014) Robin Williams was an absolutely exceptional comedian, talented actor, and holder of a special place in video game history: He was the first really famous gamer I know of. I’m sure there were others, but they kept a comparatively low profile, unlike one...

DAILY MANIFESTO

Kinect Beats Move to the Punch with Soft Drink Advertising

Posted on Monday, November 15 @ 13:41:49 Eastern by
Console Wars meets the Cola Wars.

Back at E3 2010, Sony's chief of marketing, Peter Dille, revealed that the platform holder would be teaming up with Coca-Cola to promote the PlayStation Move motion controller in what Dille described as "one of the biggest brand partnerships Sony has ever had".



No specific date was given as to when the promotion would begin, only a quote of "later in the year". But before Sony could move in on the soft drink's packaging for the exclusive promotion deal, it seems as though each company's fiercest rivals are teaming up with a promotion of their own.

Late last month, Microsoft announced a 500 million dollar marketing campaign for Kinect, the Xbox 360's motion sensor, which is going up against the PlayStation Move this holiday season in an attempt to steal some of the Wii's casual market stronghold. Included in that ad campaign was a deal to promote Kinect on Pepsi branded products which have already begun arriving at local supermarkets, thus beating the PlayStation Move to the punch, despite the Move/Coke deal being announced as far back as June.



Coca-Cola Company and PepsiCo have done battle in the advertising world starting in the late '70s and early '80s that is just as heated today as it was back then. Microsoft and Sony are in a similar rivalry known as the console wars. If the cola wars are anything to go by, then a clear winner will never really be made in the console wars and will likely drag on for foreseeable future.


comments powered by Disqus

More On GameRevolution