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DAILY MANIFESTO

Kinect Beats Move to the Punch with Soft Drink Advertising

Posted on Monday, November 15 @ 13:41:49 Eastern by Anthony Severino

Console Wars meets the Cola Wars.

Back at E3 2010, Sony's chief of marketing, Peter Dille, revealed that the platform holder would be teaming up with Coca-Cola to promote the PlayStation Move motion controller in what Dille described as "one of the biggest brand partnerships Sony has ever had".

No specific date was given as to when the promotion would begin, only a quote of "later in the year". But before Sony could move in on the soft drink's packaging for the exclusive promotion deal, it seems as though each company's fiercest rivals are teaming up with a promotion of their own.

Late last month, Microsoft announced a 500 million dollar marketing campaign for Kinect, the Xbox 360's motion sensor, which is going up against the PlayStation Move this holiday season in an attempt to steal some of the Wii's casual market stronghold. Included in that ad campaign was a deal to promote Kinect on Pepsi branded products which have already begun arriving at local supermarkets, thus beating the PlayStation Move to the punch, despite the Move/Coke deal being announced as far back as June.

Coca-Cola Company and PepsiCo have done battle in the advertising world starting in the late '70s and early '80s that is just as heated today as it was back then. Microsoft and Sony are in a similar rivalry known as the console wars. If the cola wars are anything to go by, then a clear winner will never really be made in the console wars and will likely drag on for foreseeable future.

Tags: kinect, move, PlayStation, Xbox 360, ps3

Comments

De-Ting
Joined: Nov 2006

Posted: Nov 15th, 2010 at 2:13 pm
I don't drink soda so everyone can just stuff it up their multi-billion dollar butts.

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TheDiesel
Joined: May 2009

Posted: Nov 15th, 2010 at 2:22 pm
I'm from the south, Georgia specifically, so liking Pepsi gets you shot.

+1 for the Move down here. lol

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cyberjim2000
Joined: Feb 2010

Posted: Nov 15th, 2010 at 2:33 pm
Oh god... oh god. You made me remember the console war of the early '90s. I didn't just lost a friend in the war, I lost my innocence.

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loccus357
Joined: Oct 2010

Posted: Nov 15th, 2010 at 5:11 pm
Soda is overrated.

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Thee_BoBALOSA
Joined: Jan 2008

Posted: Nov 15th, 2010 at 6:42 pm
I thought pepsi and coke were the same company? or rather, different heads, same body.

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dcig311
Joined: Jun 2007

Posted: Nov 16th, 2010 at 12:26 am
You asked a while back if I was sick of Kinect news the answer is a resounding f.u.c.k yes. Coke is better, by the way.

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