More Reviews
REVIEWS Pokémon Omega Ruby & Alpha Sapph Review
In some way, Pokémon and the relationships they form with their trainers wind up teaching the player something completely different than what you might suspect.

LEGO Batman 3: Beyond Gotham Review
Batman and friends team up for another Lego adventure.
More Previews
PREVIEWS Silence: The Whispered World II Preview
With its absolutely gorgeous sequel, Daedalic aims to create a mid-range difficulty adventure title that will expand the genre to a larger audiences.
Release Dates
NEW RELEASES Geometry Wars 3: Dimensions
Release date: Out Now

Kingdom Hearts 2.5 HD Remix
Release date: 12/02/14

Guilty Gear Xrd -SIGN-
Release date: 12/16/14

Kalimba
Release date: 12/17/14


LATEST FEATURES Black Friday 2014 Video Game Deals Buyer's Guide
Looking to score the most bang for your buck the day after Thanksgiving? Well look no further! Our Black Friday guide is just the tool you need.

With Two Paths to Walk This Fall, I Recommend Assassins Play AC Unity Over AC Rogue
For fans of this series, it'll be a decision based on hardware. For enthusiasts, returning to the brand's roots will prove enticing.
MOST POPULAR FEATURES Xbox Downloads October 2014 - Updating Each Week
Microsoft's Xbox One console continues an Xbox Live revolution started over a decade ago. Here's hoping Summer of Arcade makes it to the platform next year.

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP oblivion437
Wish List for Fallout 4
By oblivion437
Posted on 11/24/14
So I promised that list and here it is.  It's late and it's not as thorough as I'd hoped.  I also wish I had images handy to illustrate every point where helpful.  So, in no particular order - a subjective set of desired features for Fallout 4: Things to...

DAILY MANIFESTO

Kinect Beats Move to the Punch with Soft Drink Advertising

Posted on Monday, November 15 @ 13:41:49 Eastern by
Console Wars meets the Cola Wars.

Back at E3 2010, Sony's chief of marketing, Peter Dille, revealed that the platform holder would be teaming up with Coca-Cola to promote the PlayStation Move motion controller in what Dille described as "one of the biggest brand partnerships Sony has ever had".



No specific date was given as to when the promotion would begin, only a quote of "later in the year". But before Sony could move in on the soft drink's packaging for the exclusive promotion deal, it seems as though each company's fiercest rivals are teaming up with a promotion of their own.

Late last month, Microsoft announced a 500 million dollar marketing campaign for Kinect, the Xbox 360's motion sensor, which is going up against the PlayStation Move this holiday season in an attempt to steal some of the Wii's casual market stronghold. Included in that ad campaign was a deal to promote Kinect on Pepsi branded products which have already begun arriving at local supermarkets, thus beating the PlayStation Move to the punch, despite the Move/Coke deal being announced as far back as June.



Coca-Cola Company and PepsiCo have done battle in the advertising world starting in the late '70s and early '80s that is just as heated today as it was back then. Microsoft and Sony are in a similar rivalry known as the console wars. If the cola wars are anything to go by, then a clear winner will never really be made in the console wars and will likely drag on for foreseeable future.
FOLLOW ME ON TWITTER. YOU KNOW YOU WANT TO.


comments powered by Disqus