More Reviews
REVIEWS Dark Souls II: Crown of the Sunk Review
I was confident in my Dark Souls abilities. Then From Software released new Dark Souls II DLC.

The Swapper Review
One of 2013's best indie games swaps its way to Sony platforms.
More Previews
PREVIEWS Pillars of Eternity Preview
For Obsidian's crowdfunded love letter to Infinity Engine games like Icewind Dale and Baldur's Gate, I was impressed by its willingness to pull back the curtain and let me see the machinery behind it.
Release Dates
NEW RELEASES CounterSpy
Release date: 08/19/14

Tales of Xillia 2
Release date: 08/19/14

Plants Vs. Zombies: Garden Warfare
Release date: 08/19/14

Madden NFL 15
Release date: 08/26/14


LATEST FEATURES Water, Water Everywhere: 15 of the Best Water Worlds in Gaming
Lots of water worlds suck, but not these ones, and they're completely Kevin Costner-free.

An Updating List of PlayStation 4 Updates We Want
Sony and Microsoft have been updating their consoles regularly, but we wanted to share our own ideas for updating the PS4 firmware.
MOST POPULAR FEATURES Picking Your Gender: 5 Industry Professionals Discuss Queer Identity in Gaming
Women from Naughty Dog, ArenaNet, Harmonix, and Gamespot unite to talk about what they want from games in terms of diversity.
 
Coming Soon

LEADERBOARD
Read More Member Blogs
FEATURED VOXPOP oneshotstop
Call of Duty will never be the same
By oneshotstop
Posted on 07/28/14
       We've all been there. Everyone remembers that mission. You and your partner are climbing up the mountains in the snow, striving to pull some slick clandestine operation about getting some intel on a bad guy, or something similar (because let's face...

DAILY MANIFESTO

Kinect Beats Move to the Punch with Soft Drink Advertising

Posted on Monday, November 15 @ 13:41:49 Eastern by
Console Wars meets the Cola Wars.

Back at E3 2010, Sony's chief of marketing, Peter Dille, revealed that the platform holder would be teaming up with Coca-Cola to promote the PlayStation Move motion controller in what Dille described as "one of the biggest brand partnerships Sony has ever had".



No specific date was given as to when the promotion would begin, only a quote of "later in the year". But before Sony could move in on the soft drink's packaging for the exclusive promotion deal, it seems as though each company's fiercest rivals are teaming up with a promotion of their own.

Late last month, Microsoft announced a 500 million dollar marketing campaign for Kinect, the Xbox 360's motion sensor, which is going up against the PlayStation Move this holiday season in an attempt to steal some of the Wii's casual market stronghold. Included in that ad campaign was a deal to promote Kinect on Pepsi branded products which have already begun arriving at local supermarkets, thus beating the PlayStation Move to the punch, despite the Move/Coke deal being announced as far back as June.



Coca-Cola Company and PepsiCo have done battle in the advertising world starting in the late '70s and early '80s that is just as heated today as it was back then. Microsoft and Sony are in a similar rivalry known as the console wars. If the cola wars are anything to go by, then a clear winner will never really be made in the console wars and will likely drag on for foreseeable future.


comments powered by Disqus

More On GameRevolution