Kinect Beats Move to the Punch with Soft Drink Advertising
Posted on Monday, November 15 @ 13:41:49 PST by Anthony SeverinoConsole Wars meets the Cola Wars.
Back at E3 2010, Sony's chief of marketing, Peter Dille, revealed that the platform holder would be teaming up with Coca-Cola to promote the PlayStation Move motion controller in what Dille described as "one of the biggest brand partnerships Sony has ever had".
No specific date was given as to when the promotion would begin, only a quote of "later in the year". But before Sony could move in on the soft drink's packaging for the exclusive promotion deal, it seems as though each company's fiercest rivals are teaming up with a promotion of their own.
Late last month, Microsoft announced a 500 million dollar marketing campaign for Kinect, the Xbox 360's motion sensor, which is going up against the PlayStation Move this holiday season in an attempt to steal some of the Wii's casual market stronghold. Included in that ad campaign was a deal to promote Kinect on Pepsi branded products which have already begun arriving at local supermarkets, thus beating the PlayStation Move to the punch, despite the Move/Coke deal being announced as far back as June.
Coca-Cola Company and PepsiCo have done battle in the advertising world starting in the late '70s and early '80s that is just as heated today as it was back then. Microsoft and Sony are in a similar rivalry known as the console wars. If the cola wars are anything to go by, then a clear winner will never really be made in the console wars and will likely drag on for foreseeable future.
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