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Microsoft Believes They Can Quadruple Customer Base with Kinect

Posted on Thursday, October 7 @ 11:30:45 PST by Sev
Ever since the Nintendo Wii captured the attention of kids, moms, and grandparents everywhere, Sony and Microsoft have been homing in on the casual market. Sony just released their PlayStation Move motion controller last month and has already begun an onslaught of titles aimed at a more family-friendly crowd. Come this November, Microsoft will begin their own foray with the controller-less, motion-sensing camera Kinect.


The question remains: Can something as ambitious as Kinect expand Microsoft's reach to a broader audience? Microsoft sure thinks so. In fact, Microsoft's Marketing Manager for the Xbox 360, Matt Barlow, believes that Kinect has the potential to increase the 360's audience four-fold.

In a recent interview with Wired, Barlow talks about the challenges and opportunities ahead: 

"The challenge is how you continue to grow. We have the capability to turn your living room into a petting zoo, into a sports stadium -- so our customer base is all those who have rejected gaming either because of the content or the controller. ..."

Barlow continues, revealing just how much he believes Kinect could impact the potential audience:

"...If you could say doubling, tripling, quadrupling the audience -- I believe that."

As bold as these claims may be. One shouldn't underestimate the buying power of the casual market. The Nintendo Wii remains the best example of this success, which has amounted lifetime sales already tripling that of is predecessor, the Nintendo Gamecube.

We'll find out if these claims hold true soon enough. Microsoft's Kinect for Xbox 360 releases on November 4, 2010 and will be bundled with the family-friendly title Kinect Adventures!

[Wired]


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