Microsoft Potentially Alienates A Third Of 360 Owners With Xbox One Policies
Posted on Wednesday, June 19 @ 10:06:03 PST by Anthony Severino
[Update] Well what do you know? Turns out Microsoft read my article, and my article only, and it forced them to change their ways! All kidding aside, the gaming community spoke—not only by voice, but by wallet—and Microsoft listened intently. Microsoft has announced that they are removing the DRM requirements and used game restrictions. Read all about it here.
[Original] We're not going to beat a dead horse. We, along with the entire game industry before and during E3 heard you loud and clear—you aren't a fan of Microsoft's used game and DRM stance they're taking with the Xbox One. But we have to wonder, why Microsoft would simply pass on over 33% of their current Xbox 360 install base users who currently only play games offline.
We stumbled across the astounding figure while looking over Xbox Wire—an official source of Xbox information—for details on the newly released "E" model Xbox 360 console. On this particular page, Microsoft notes of the 76 million Xbox 360s sold through worldwide. Then, just below it cites a quote from Yusuf Mehdi, CVP of Marketing & Strategy on Xbox One that boasts of Xbox LIVE's 48 million strong community.
That means that only two-thirds of the Xbox 360 userbase currently use their consoles online to subscribe to Xbox LIVE. The remaining one-third? They could very well be connected online, but they also may prefer a single-player, non-connected experience. Taking into account replacement consoles, this number is probably much less, but we're still talking tens of millions of users here that Microsoft is neglecting to consider.
Despite my excitement over the Xbox One (which is admittedly mostly due to Killer Instinct's return), I can't deny that Microsoft is making some glaring mistakes. Instituting policies that upset the gaming community at large is one thing, but completely neglecting a large portion of your current users—where whatever loyalty you may have lies—is downright arrogant.
Still, as they say it's the games that sell the console, and no one can deny that Microsoft had an excellent game line-up shown during their E3 press conference. It's far too early to say if Microsoft's mistakes are grave enough to keep people from shelling out $499 for the Xbox One launch.
More Reading on the Xbox One:
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