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Nintendo HAS to Have a Proper E3 Press Conference This Year

Posted on Thursday, April 24 @ 18:00:00 PST by Alex_Osborn

Nintendo bucked the trend last year by not holding a press conference at E3. Instead, the company decided to save some money by releasing a pre-recorded Nintendo Direct, which was an utter disaster. The stream suffered under the weight of thousands tuning in simultaneously, resulting in a frustrating experience that was only exacerbated by the fact that the reveals were disappointing as well. Shouting across a Los Angeles hotel room in an effort to figure out what Nintendo was announcing only to find out that Retro Studios was making yet another 2D side-scrolling Donkey Kong Country was heart-breaking to say the least, and certainly not how I had hoped to spend the first morning the expo opened its doors.

Wii U's situation is more dire than ever. Nintendo can't afford to putter around and repeat the utter train wreck that was last year's Direct. While the company may not be raking in buckets of cash at the moment, Iwata and co. are sitting on a hefty pile of Wii and DS money that would be well spent in making a big splash at this year's Electronic Entertainment Expo.

Don't get me wrong, Nintendo knocks it out of the park when it comes to the show floor. Every year its booth is amazing and loaded with great content for the press and retailers to check out, but unfortunately the whole world isn't invited to the event. The average gamer is at home pouring over previews, interviews, and most importantly, the on-stage media briefings. The fact that Nintendo didn't have one last year made the company's presence virtually non-existent to those at home. We get Nintendo Directs year round, so an E3-centric video feed marred by stability issues simply isn't enough to make any sort of significant impact in the sea of pomp and circumstance thrown by Microsoft, Sony, Ubisoft, and EA.

I get that Nintendo wants to control the message, and that a live conference could yield another Wii Music fiasco, but even if that does happen, at least it'll have people talking. The Big N is virtually non-existent to third-party publishers, and dedicated gamers who once allied with Nintendo are dropping like flies. If the company truly wants to improve its image and re-instill faith in its core audience, it needs to come out full force, confident, and guns blazing—and that requires a press conference.
Tags:   Nintendo, E3, Wii U, 3DS

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