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DAILY MANIFESTO

Nintendo Should Change The Wii U Name

Posted on Sunday, April 15 @ 10:19:12 Eastern by Jonathan_Leack
 

Brand identity is worth its weight in gold in the video game market. It's no wonder that after the Nintendo Wii sold nearly 100 million units since late-2006 that its successor will choose to keep Wii in its title. However, after seeing negative reception for the name as well as several other factors I think it'd be a mistake if Nintendo went through with releasing their next console with the Wii U name.

While the Wii U name is simple, which is something that all console names should adhere to, its inheritance from the Wii comes with some problems. The Wii sold extremely well during its first few years, but has nearly dropped off the map the past year or two. Many of us realized after buying one that it had poor staying power, partly because of its ancient hardware that denies practically all multi-platform titles, and also because the controller was just too much of a headache in most scenarios. Attaching that stigma to the Wii U right out of the gate is the last thing a new console needs, and would likely haunt it for its entire lifespan.

Similarly, very few people are willing to shell out $300+ for something that can almost be seen as a mere expansion. Nintendo confirmed around the time of the Wii U's announcement that if you want to play local multi-player then your friends will have to use a Wiimote. The problem with that lies in the fact that it makes you wonder how much the new console offers over the previous one. It collides with the innovative qualities of the console, and seems like a step backward if anything.

Lastly, the name plays against the market that has made the Nintendo family so successful. When I think of Nintendo consoles I remember spending hours racing in Super Mario Kart 64 with my friends and beating up my neighbors in Super Smash Bros. Zelda and the Mario adventure games will have no problem entertaining those wanting to play alone, but Nintendo would be doing themselves a disservice by advertising in the console's name that they're focusing on the single-player market.

It's fortunate for Nintendo that the Wii U's development costs has been rumored to be around $180, because if it launches with a high price tag then it has almost no chance of succeeding in today's market. Preliminary data shows that the components are even less powerful than the Xbox 360 despite coming more than half a decade afterward. That along with an almost transluscent departure from the previous Nintendo hardware makes me believe Nintendo is heading into a decline. The last thing they should do is make the journey even harder with a console name that might make consumer's hesitate to buy.
Tags:   nintendo, wii u


Comments
  • ShadeTail
    ShadeTail

    Joined: Nov 2006
    Posted: Apr 15th, 2012 at 11:08 am
    Nah, people are whining about the name now, but nobody is going to care even in the short term, let alone the long term. They never do. It's going to come down to the games, and to a lesser extent, the specs.

    Speaking of specs, make no mistake. The WiiU *will* be more powerful than the PS3 and 360, and will likely easily hold its own against the next Sony and MS consoles. This is just common sense. They're making the WiiU with custom hardware based on 2010-era architecture, which *will* be stronger than the 2004/2005 hardware in the PS3 and 360.

    Meanwhile, Sony are in no position to make another PS3 (cutting-edge hardware that nobody can afford on release); they need another PS2 (extremely popular and affordable). MS are slightly better off; the rest of the company is profitable enough to back up the also-in-the-red gaming department. So don't bet on Sony beating the WiiU, and do bet on MS having learned from Sony's mistake and playing it safe with a more modest jump in power.
  • ShadeTail
    ShadeTail

    Joined: Nov 2006
    Posted: Apr 15th, 2012 at 7:15 pm
    Out of curiosity, do you two thumbs-down people have the guts to say why you disagree? Or are you just trolling?
  • LawnGnome
    LawnGnome

    Joined: Apr 2007
    Posted: Apr 15th, 2012 at 10:08 pm
    If you can't stand the thumb....heat then get out of the thumb....kitchen, or, um, I don't know where I was going with that.

    I think some of the disagreement may be with some of your assertions. We already know from released info & from developers that due to Nintendo cheaping out on the GPU, the Wii U at best looks as good as PS3/360 with some saying a little worse actually. Therefore, your other claim that the Wii U will hold its own against even the PS4/720 is kind of ridiculous. Also, while Sony & Microsoft take a sizeable loss in hardware sales, they make up for it & have been turning overall profits for years due to far higher attach rates (game sales per console) than the Wii.

    Nintendo's strategy is to profit on hardware, which worked for a time, but has now come back to haunt them since game sales just weren't ever there, Wii sales have dropped off, and they have been posting their first ever losses thus sending their stock to an 8-year low.
  • LawnGnome
    LawnGnome

    Joined: Apr 2007
    Posted: Apr 15th, 2012 at 10:14 pm
    Nintendo's strategy looks like it will also haunt gamers in that they are putting out a cheaply made console with the Wii U. I'm just hoping they'll still be intact enough next next generation to follow Sony & Microsoft's strategy and put out an awesome console like they used to.
  • BIGBOSS11380
    BIGBOSS11380

    Joined: Mar 2012
    Posted: Apr 17th, 2012 at 1:04 pm
    Hey Shade Tail I don't have a lot of time so I'll make it quick. You're a moron, you obviously didn't read the article above and if you did then you didn't pay attention. You can never call me a Troll because I played NES. If the Turd U does come out at 199.00 Nintendo slits it's own wrist. If it comes out at 299.00 it will be competing with last gen systems at the same price. To which Sony and Microsoft will just drop there prices. Effectively killing off Wii U. Just because you have a new system coming out doesn't mean any thing. To say that the name doesn't matter, yeah right do you know how many parents will be confused by this name when they go to buy it for there 12 year old. Sony is in no rush to put out a new system and can afford to be the last one to market. Microsoft, there in a pinch but money is never a concern for them. I don't hate Nintendo I've just grown up and I wish there games would to.
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Apr 16th, 2012 at 4:57 am
    This is why I gave you a thumbs down: your claims about the Wii U's power is contrary to what people who actually know what the Wii U's power is say, meaning you made it up, meaning your fanboy underwear is showing
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Apr 16th, 2012 at 5:00 am
    Also the whole point of the thumb system is so people can have input on your opinion without engaging in lengthy debate since, like me, most people probably have more opinions than they do time or energy.
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Apr 16th, 2012 at 5:04 am
    Oh and debating on the Internet takes guts like playing call of duty takes bravery.
  • OdiousLupous
    OdiousLupous

    Joined: Jul 2011
    Posted: Apr 15th, 2012 at 11:29 am
    Insanity: doing the same thing over and over again and expecting different results. Wii are losing patience Nintendo.
  • Guernica
    Guernica

    Joined: Mar 2009
    Posted: Apr 15th, 2012 at 11:49 am
    Maybe they would be fine with repeating previous results?
  • ShadeTail
    ShadeTail

    Joined: Nov 2006
    Posted: Apr 15th, 2012 at 12:00 pm
    What, having the best selling console of the generation, with billions in the bank and no debt? Why would they ever want to repeat that?

    [end sarcasm]
  • Doc_Holliday
    Doc_Holliday

    Joined: Nov 2005
    Posted: Apr 15th, 2012 at 12:08 pm
    Hmm, fool me once shame on you, fool me twice....
  • xxmrcyanidexx
    xxmrcyanidexx

    Joined: May 2011
    Posted: Apr 16th, 2012 at 12:43 pm
    @Doc Holliday. Capcom does the same **** with their fighting games (Street Fighter: Championship Edition, Turbo Edition, New Challengers, Old Challengers, SUPER MAX EDITION! ARCADE EDITION! NEW CAR SMELL EDITION!) and people always buy it. So fool me a gazillion times, here, take my money because I want to play as Evil Ryu this time.
  • BIGBOSS11380
    BIGBOSS11380

    Joined: Mar 2012
    Posted: Apr 17th, 2012 at 1:07 pm
    Generation isn't over # sold don't always equal success.
  • OdiousLupous
    OdiousLupous

    Joined: Jul 2011
    Posted: Apr 15th, 2012 at 3:26 pm
    I just wish they would try and compete on a larger scale with their competitors. They do many things right, theyve gone this long with these iconic games that sell great. Id hope this online network they are trying brings back some old school games from our childhood too.
  • ikegrc32
    ikegrc32

    Joined: Apr 2012
    Posted: Apr 15th, 2012 at 12:19 pm
    Simply Nintendo entertaiment system 2 (NES 2) who wouldnt buy that and the rumors with the new super mario bro 4 domain its a no brainer we are going to get some intersting remakes i say!
  • Lien
    Lien

    Joined: Feb 2008
    Posted: Apr 15th, 2012 at 12:20 pm
    Hey guys! remember the Nintendo Revolution? Good times.... good times
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Apr 15th, 2012 at 12:24 pm
    When I first heard of Project Cafe (Wii U code name) I was told it was for core gamers. Then I heard all sorts of crazy rumors about a controller with a touch screen. Now I hear that the graphics are on par with older consoles. Nintendo is missing the core gamer because they are trying to be everything to everybody. Sure they will have sales, no matter what the name is, but I'm not going to buy one. I'll get a 3DS for my Nintendo fix.
  • ikegrc32
    ikegrc32

    Joined: Apr 2012
    Posted: Apr 15th, 2012 at 12:37 pm
    Simply Nintendo entertaiment system 2 (NES 2) who wouldnt buy that and the rumors with the new super mario bro 4 domain its a no brainer we are going to get some intersting remakes i say!
  • wildmario
    wildmario

    Joined: Jan 2007
    Posted: Apr 15th, 2012 at 1:21 pm
    It's safe to say that Nintendo will just do what they feel works for them and their audience no matter what critics and fanboys say.
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Apr 15th, 2012 at 3:34 pm
    Yep. That's what it boils down to.
  • LawnGnome
    LawnGnome

    Joined: Apr 2007
    Posted: Apr 15th, 2012 at 3:51 pm
    Or what investors & accountants say either apparently. I miss you Nintendo! Come back to me! You were my favorite console for 3 game generations in a row, then you fell to 3rd, and now I don't even own one! If you survive your current financial troubles & the Wii U, please go back to making normal consoles with cutting-edge graphics & games!
  • Alex_Osborn
    Alex_Osborn

    Joined: Jan 2012
    Posted: Apr 15th, 2012 at 4:01 pm
    Couldn't agree more. Talk about confusing the consumer.
  • xxmrcyanidexx
    xxmrcyanidexx

    Joined: May 2011
    Posted: Apr 15th, 2012 at 5:25 pm
    I'm pretty sure everyone made fun of the name WII when it first came out, didn't stop 100 million people from buying it. Also, the sell of the consoles declined because everyone and their mom (literally) had one. They saturated the market. Therefore, release another console. I just find it funny that everyone has this opinion that Nintendo is going to ****, that they are going to be out of business soon and every time they come back. Yeah, Nintendo is just pushing out the same old thing but most gamers don't care. Why do gamers buy the new call of duty? The new Madden? We like what we like and we'll keep buying it.
  • TurinAlexander
    TurinAlexander

    Joined: Sep 2006
    Posted: Apr 15th, 2012 at 6:06 pm
    They sold a bunch of hardware and barely any software. They wouldn't be releasing a new console if enough people were still buying the games for the current model.
  • xxmrcyanidexx
    xxmrcyanidexx

    Joined: May 2011
    Posted: Apr 16th, 2012 at 11:38 am
    Well yeah, but that's their business model. Pump out a cheap console with some choice games (Mario, Zelda, Metroid etc) and watch the money come in. Can you fault them for continuing that trend? We can argue that it's bullshit, but until people actually stop buying it, nothing is going to change. We want our Mario games, we are going to buy a cheap console to play them. I give Nintendo more credit than what everyone else gives them. Like I said, we gave the Wii **** for a stupid name and underpowered graphics, yet everyone bought it.
  • Ranim
    Ranim

    Joined: Nov 2005
    Posted: Apr 15th, 2012 at 6:12 pm
    They need to overhaul the whole stupid thing, none of the improvements mean anything compared to the Wii.
  • wildmario
    wildmario

    Joined: Jan 2007
    Posted: Apr 15th, 2012 at 6:36 pm
    Pretty sure there's no turning back now.
  • Barth_Vader
    Barth_Vader

    Joined: Nov 2005
    Posted: Apr 16th, 2012 at 9:56 am
    game revoltion is agreeing with michael pachter, some men just want to watch the world burn
  • 213EDD
    213EDD

    Joined: Sep 2007
    Posted: Apr 16th, 2012 at 12:31 pm
    I prefer the name Door Stop.

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