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DAILY MANIFESTO

November's Insane Release Schedule and the Industry

Posted on Friday, November 4 @ 11:45:01 Eastern by


It's clear that we're in the heart of the Fall gaming season. Week after week, another megaton release hits store shelves, only to be quickly swept aside by the next major release. Next week, the week of November 6th, both Call of Duty: Modern Warfare 3 and The Elder Scrolls V: Skyrim will be available to gamers.

Both titles are in extreme demand, seemingly by everyone, everywhere, all the time. I don't think two such high-profile releases have ever occupied the same space like these two games. Ultimately, it has to be asked: Are all these major releases good or bad for the industry?

Examining MW3 and Skyrim in one week offers up a unique opportunity to say that both of these releases will ultimately mean amazing sales for the industry at large. MW3 and Skyrim attract very different gamers, and in one week seemingly every gamer everywhere will be making a purchase at their local retailer.

That's a win if I've ever heard one. In a billion-dollar industry, it's difficult to get every consumer to the register, let alone all at once, but video games are poised to do just that. Of course, looking at the larger picture offers a different take on the whole situation.


Games like Deus Ex: Human Revolution (released in August) have certainly gotten swept under the rug. Nintendo's key to success has always been long-tail sales where games continue to perform well for months on end. Square Enix's Deus Ex rebirth certainly won't do that with the Fall schedule we've had.

The same can be said of THQ's Warhammer 40,000: Space Marine and Sony's Resistance 3. Both games might have seen higher profile releases with bigger sales figures if they hadn't been released on the same day, sandwiched between other major releases and competing with Deep Silver's mixed-reviewed, yet commercially appealing zombie-slasher, Dead Island.

Ultimately, all of these new video games will benefit the industry at large, but individual publishers and developers will be hurting for lifetime sales numbers if they don't heavily discount their games quickly in the New Year.

Even timing the appropriate markdowns will be difficult with some of the hotly anticipated releases crowding late winter. Tell us what you think: Are all these tightly packed new releases a mistake? Will developers and publishers be swimming in money a la Scrooge McDuck? Are gamers the real winners with so much to play and so much to enjoy?


Comments
  • MrrClean
    MrrClean

    Joined: Aug 2010
    Posted: Nov 4th, 2011 at 1:20 pm
    "Are all these tightly packed new releases a mistake?"

    Personally, I don't see that big name games released on the same day, or the same week, would really affect each other that much. Games like MW3 and Skyrim have had people drooling about em' for months, if not years already, as soon as people hear these games are in development, they want em. The fact that they will be released on the same day isn't really going to make a difference to the people who buy them, unless they happen to be too broke to buy both at the same time. But if they really want the games, they will still buy them, they just might wait a week, or a month, or whatever. Its not like developers don't make money on new sales outside of the first week. Good games will always attract buyers, its the sh*tty ones that get forgotten quickly. Which kind of makes me wonder how you're figuring all these games are swept under the carpet several weeks after release? Granted, I don't pay that much attention to gaming news outside of GR, but it seems to me like the big popular games are still popular and still being played months after their release dates, they just don't have the same hype because they aren't being advertised, reviewed, or talked about obsessively like they are prior to release.

    But then again, I could be wrong, it happened once before...
  • shandog137
    shandog137

    Joined: Mar 2007
    Posted: Nov 4th, 2011 at 2:49 pm
    I think the issue is more so the "B" category game developers who will be impacted which is a rather large segment in and of itself. I think to revitalize these games developers will release DLC for titles like Dead Island and Warhammer intermittently throughout the winter. Posing the purchasing decision of due I cough up $60 for the next big blockbuster or do I dust off Deus Ex or Batman and purchase the DLC for between $6 - $10. This will also play a more significant effect for those who have their "Big" purchase for the holiday already but want a break from MW3 or 200+hrs of Skyrim. Should be interesting to see the price markdown strategy as well. Witht the shenanigans Gears pulled I hope the price is halved due to reduced sales within the first quarter of release.
  • TurinAlexander
    TurinAlexander

    Joined: Sep 2006
    Posted: Nov 4th, 2011 at 4:27 pm
    It is a mistake if you look at the industry as a whole. A lot of games are going to be released in the next few weeks that people may want to play, but won't because they spent they're gaming budget on the big releases. I personally do not have the money or even the time to play all of the games I want to from this season. Some of them are just going to have to wait.

    For some reason game companies have gotten in their heads that if they don't release their games in time for Christmas that means no one is going to buy them. The problem with that thinking is that it's sort of a self fulfilling prophecy. They plan all of their big releases for November and they do sell, but not because of the season, but because that's when the games that we've been hearing about all year are released. Then sales slump after Christmas, again not because of the holiday, but because all of the big games of seen their initial sales spike.

    Maybe I'm wrong, but that's how I see it.
  • TurinAlexander
    TurinAlexander

    Joined: Sep 2006
    Posted: Nov 4th, 2011 at 4:29 pm
    Honestly, does anyone around here truly believe that Skyrim, Uncharted, Arkham City, BF3, and MW3 wouldn't still sell millions of units at release if they were released in March or April?
  • tinymhg
    tinymhg

    Joined: Jun 2011
    Posted: Nov 4th, 2011 at 7:00 pm
    You are forgeting one thing that many games are purchased as Christmas gifts. So if they released in April that would not be part of the sales equation. Mass Effect 3 is releasing March 2012 so there is a pretty big title launching then too.
  • TheJx4
    TheJx4

    Joined: Jun 2011
    Posted: Nov 4th, 2011 at 4:51 pm
    They wouldn't. No one buys games around that time.

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