DAILY MANIFESTOPR Firm Gets Nasty Over Duke Nukem ReviewsPosted on Wednesday, June 15 @ 09:49:59 Eastern by Anthony Severino
![]() We get most of our games for free. Part of it is because we're so damn cool. The other part is because PR reps want GR's seal of approval (our unbiased reviews) on their games. That's one of the great things about our job. The bad part, is that both PR reps and publishers can get pissed when we hand out an exceptionally low grade. Most realize it's our job to be critical; we have a responsibility to our readers to point out a gem, or declare when something is pure shit. Then there are some that just don't understand, and blame us for a game getting poor review scores. That's the sort of the case with what happened last night with Duke Nukem Forever. The Redner Group broke an unwritten rule of the gaming industry last night when they said the following over their twitter account: This quickly turned into something far less threatening: The next morning my inbox, and likely the inbox of a number of other journalists, had a heartfelt apology waiting from Jim Redner, head of the PR firm. Jim's a great guy, and I'm sure it's frustrating to see the game you've spent so long working with get torn to pieces in reviews. But here's the thing. The threat of blacklisting websites from getting future review copies is a huge no-no. It doesn't just make The Redner Group look bad, or Duke Nukem Forever look bad (and trust me, it looks bad), but it makes the publisher, 2K Games, look bad. What likely happened was, the mere mention of blacklisting hard-working journalists, put The Redner Group at risk of being blacklisted themselves. But by 2K Games. That's not to say that Jim Redner's apology wasn't genuine. I'm sure it was. I'm sure any comment made was instantly regretted, and was an act of frustration and anger. We've all been there. We all make mistakes. Especially when we're feeling attacked. I'm posting this piece for a few reasons: To show some of what goes on behind the scenes in this industry, to show our readers that we put our necks on the line with each and every review we publish, and to clear Jim Redner's good name. Shit happens. He quickly realized the mistake, and apologized for it. That's more than what I can say for other PR reps and firms. Our review of Duke Nukem Forever is coming soon, and sorry Jim, but it's likely filled with venom. The game sucks. [Update] 2K Games has spoken out on Twitter stating that they don't condone the comments made by The Redner Group and are no longer have them representing 2K Games' products. Comments
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Diabolus
Joined: Nov 2008
OniAkuma2126
Joined: Jun 2011
OniAkuma2126
Joined: Jun 2011
danielrbischoff
Joined: Nov 2009
SweetHat
Joined: May 2011
"You don't buy a Duke Nukem game for the story or the gameplay. You buy it for the Gore, Violence,Tits, Sex jokes, and One Liners"
Im already happy that i get to play it finally, even if it sucks, Magic '12 came out today and i can simply switch over when it pisses me off.
OniAkuma2126
Joined: Jun 2011
SweetHat
Joined: May 2011
OniAkuma2126
Joined: Jun 2011
nihm
Joined: Jan 2011
devaldogz
Joined: Apr 2011
Note: When you make a sh!tty game, you don't hurt anyone by threatening to not send them more crappy games. In fact, it's quite the opposite.
Keep up the good work Anthony, we appreciate it.
Tyrranis
Joined: Nov 2005
Seriously, missing out the 'a' and 'e' in 'are' only makes you look like an immature whiner, instead of a select group of whiners.
sliverstorm
Joined: Jun 2007
Probably closer to one hundred thousand per word in future value, actually...
sliverstorm
Joined: Jun 2007
Probably closer to one hundred thousand per word in future value, actually...
filthybits
Joined: Mar 2011
filthybits
Joined: Mar 2011