REALLY!?! Can't Keep the PlayStation Move In Stock?
Posted on Thursday, March 24 @ 13:17:24 PST by Anthony Severino
After being bitch-slapped by the Nintendo Wii in sales, both Microsoft and Sony were looking to bank on the motion-controller craze the Wii started in November of 2006. Late last year during the holiday rush, Microsoft and Sony each released their own form of motion-controller to the public...
Microsoft had a runaway success on their hands (or actually, no hands are required) with Kinect for the Xbox 360. Not only has Kinect sold over 10 million units worldwide, becoming the fastest -selling consumer electronic of all time, but it also helped to boost Xbox 360 sales dramatically, month over month, since its release. And Kinect has managed all this while it has taken a good ol' fashioned internet beating by the people who had been buying the Xbox 360 for the first 5 years of its existence, the hardcore gamers.
Sony on the other hand, has been struggling since day one with the PlayStation Move. Everyone seemed to agree - the PlayStation Move was well-built, affordable, and the tech has some serious potential. It just needs the software to take advantage of the tech. Unlike Microsoft, Sony had always pegged the Move as working just as well for casual games as it would for "core" titles. Killzone 3 and SOCOM 4 prove that they weren't kidding. But even with those titles, the PlayStation Move still isn't selling. Sony themselves aren't talking numbers, which is never a good sign. Last we heard was back at the end of November when Sony revealed they had shipped over 4 million Move controllers to retail channels.
So we're left with no choice but to be a little shocked to see GameStop President, Tony Bartel, saying he is "struggling" to keep the PlayStation Move in stock. Either Sony is making them at a crawl, or he's merely trying to create a false sense of demand (remember, you weren't supposed to be able to find a Kinect at Xmas, yeaaahhh). If it were selling like Bartel would like you to believe, Sony would be singing from the mountain tops of its success like Microsoft has been with Kinect. Nobody can blame us for being skeptics.
The lack of sales aren't good for the PlayStation Move, mainly from a development standpoint. With a small install base, it means much more risk for a developer to try and do something unique and creative for the platform, which the platform sorely needs to thrive. With Kinect having an install base of 10 million, developers have a much wider audience to potentially sell their games to, and it's already leading to timed exclusives for Kinect.
Sony needs to find a new strategy for the PlayStation Move - what they're doing right now just isn't working.
Tell us: do you believe that GameStop can't keep the PlayStation Move in stock? And what do you think Sony needs to do to make the PlayStation Move a success?
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