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Sega Announces Their New... Chain Of Restaurants?

Posted on Monday, July 2 @ 20:46:14 PST by Duke_Ferris
Who knew Sega was in the restaurant business? I didn't. They are. Turns out they have eighteen of them.

When I got the press release, I thought it must be April Fool's Day.

“We determined our stake in casual dining was not sharp enough,” said Ben Kitay, President / COO of Sega Entertainment USA Inc. ... “You have to remember why we are doing this” said Kitay, “while we have never really been just an arcade, we haven’t really fully leveraged our restaurant strength. We have great food product and no one knows about it!”
You're darn right we didn't. Sega owns the GameWorks chain of arcade/restaurants. I've never been to one, but it looks sort of like the Chuck E Cheese chain. Now they're trying to get "business professionals" to go there for lunch with the new, unfortunately named "Ctrl-Alt-Eat" menu. Good luck with that.

However, one chain of restaurants is apparently not enough for Sega. Soon they'll have a new chain of sports bars called "World Sports Grille". (Note to Sega... a grille is what's in the front of your car, you're thinking of a grill - Even George Foreman figured that one out.

“We wanted to create the ultimate sports grille”, Kitay said. “We will have games from around the world and games from around the block – with the best food and entertainment you can’t find anywhere else.  We listened to our guests when we opened our Arena concept last year. We asked them what the wanted.  The answers we received helped build the World Sports Grille concept - it’s the perfect marriage of corporate growth and consumer support. The plan is to grow this chain aggressively throughout the United States, giving guests a unique casual dining restaurant with a sports theme that delivers a world of entertainment experiences”
What's next for Sega? Perhaps a shoe factory, or maybe a line of cosmetics. I'm hoping it's a hair salon, I really want Sonic's spiky blue 'do.

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