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Release date: 05/28/13

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DAILY MANIFESTO

Sega Announces Their New... Chain Of Restaurants?

Posted on Monday, July 2 @ 20:46:14 Eastern by Duke_Ferris

Who knew Sega was in the restaurant business? I didn't. They are. Turns out they have eighteen of them.

When I got the press release, I thought it must be April Fool's Day.

“We determined our stake in casual dining was not sharp enough,” said Ben Kitay, President / COO of Sega Entertainment USA Inc. ... “You have to remember why we are doing this” said Kitay, “while we have never really been just an arcade, we haven’t really fully leveraged our restaurant strength. We have great food product and no one knows about it!”

You're darn right we didn't. Sega owns the GameWorks chain of arcade/restaurants. I've never been to one, but it looks sort of like the Chuck E Cheese chain. Now they're trying to get "business professionals" to go there for lunch with the new, unfortunately named "Ctrl-Alt-Eat" menu. Good luck with that.

However, one chain of restaurants is apparently not enough for Sega. Soon they'll have a new chain of sports bars called "World Sports Grille". (Note to Sega... a grille is what's in the front of your car, you're thinking of a grill - Even George Foreman figured that one out.

“We wanted to create the ultimate sports grille”, Kitay said. “We will have games from around the world and games from around the block – with the best food and entertainment you can’t find anywhere else. We listened to our guests when we opened our Arena concept last year. We asked them what the wanted. The answers we received helped build the World Sports Grille concept - it’s the perfect marriage of corporate growth and consumer support. The plan is to grow this chain aggressively throughout the United States, giving guests a unique casual dining restaurant with a sports theme that delivers a world of entertainment experiences”

What's next for Sega? Perhaps a shoe factory, or maybe a line of cosmetics. I'm hoping it's a hair salon, I really want Sonic's spiky blue 'do.

Comments

PlayMadness
Joined: Jun 2007

Posted: Jul 2nd, 2007 at 9:00 pm
Wow... I saw something like this on my last trip to Japan. There was a gigantic Sega arcade and even an indoor Sega theme park, but I didn't think they'd ever go as far as a Chuck E. Cheese type thing. More power to them.

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LinksOcarina
Joined: Nov 2005

Posted: Jul 2nd, 2007 at 9:01 pm
I can imagine how hard it will be to order onion rings....we have to do a 360 degree sprint through a hoop to snag them all...and they will be all hot and greasy to touch too!

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ZOOMAR
Joined: Aug 2006

Posted: Jul 2nd, 2007 at 9:51 pm
If we can name all sega characters can we eat for free?

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Padain
Joined: Mar 2007

Posted: Jul 3rd, 2007 at 1:13 am
umm is the food served to you by people in sega costumes?

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PsychoSavager
Joined: Mar 2007

Posted: Jul 3rd, 2007 at 3:33 am
Fricasseed hedgehog anyone?

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Battlemage
Joined: Apr 2007

Posted: Jul 3rd, 2007 at 11:41 am
This just in! Sega is taking over the world...somehow

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Tykk
Joined: May 2007

Posted: Jul 3rd, 2007 at 11:41 am
Chameleon Kid shaped cookies? o.O

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kapow
Joined: Oct 2003

Posted: Jul 3rd, 2007 at 12:11 pm
it's like chuck e cheese but more mature

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kazam92
Joined: Mar 2007

Posted: Jul 3rd, 2007 at 1:09 pm
so they have broken singing sonic character robots?

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gradyc
Joined: Jul 2007

Posted: Jul 4th, 2007 at 9:24 pm
they better have chilie dogs

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ein311
Joined: Aug 2006

Posted: Jul 5th, 2007 at 8:11 pm
I used to work for Gameworks in Tempe, AZ. =)

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crazycracker22
Joined: Jun 2007

Posted: Jul 7th, 2007 at 11:03 pm
Game works is like chuckie cheese for video game freaks and nerds they have every arcade game imaginable

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