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FEATURED VOXPOP KevinS
RIP Ralph Baer (1922-2014)
By KevinS
Posted on 12/07/14
RIP Ralph Baer (1922-2014) I really, really hate writing obits. I really do. But I take it as a personal honor to be able to say good things about the men and women I respect, whether in this industry or just in my life, and Ralph Baer is the reason all of this exists in the first...

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Sega Stands Up For Hedgehogs

Posted on Friday, November 12 @ 13:56:48 Eastern by
After doing its best to kill off a member of the species with as many horrible games as they can muster, SEGA says "No more!"

It's easy to joke that SEGA themselves are responsible for the decline of the hedgehog species, but in the end it makes total sense for the company to bandwagon onto this issue.

Teaming up with the People's Trust for Endangered Species, SEGA is trying to raise awareness about the decline of the hedgehog species. It's estimated that only a million of the little critters exist in Britain. To encourage recognition of the hedgehog's dangerous situation, SEGA and PTES put a handful of the creatures in front of traffic for a day.

No, seriously. They put a bunch of hedgehog's on the road.

 Well, they blocked of the road and made it an official event and everything, don't panic! The Daily Mail writes:

“Our hedgehogs had great fun ruling the roads for the day with the hedgehog crossing and it will hopefully encourage everyone to do their bit in helping the hedgehogs of Britain stick around for years to come,” commented the animal’s handler Trevor Smith.

Anna Downing, Senior Product Manager for SEGA, adds, “Hedgehogs are an intrinsic part of British wildlife and with Sonic the Hedgehog such an institution we thought he was the perfect figure to raise awareness of their plight.”


[Source]
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