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Sega Stands Up For Hedgehogs

Posted on Friday, November 12 @ 13:56:48 Eastern by Daniel Bischoff

After doing its best to kill off a member of the species with as many horrible games as they can muster, SEGA says "No more!"

It's easy to joke that SEGA themselves are responsible for the decline of the hedgehog species, but in the end it makes total sense for the company to bandwagon onto this issue.

Teaming up with the People's Trust for Endangered Species, SEGA is trying to raise awareness about the decline of the hedgehog species. It's estimated that only a million of the little critters exist in Britain. To encourage recognition of the hedgehog's dangerous situation, SEGA and PTES put a handful of the creatures in front of traffic for a day.

No, seriously. They put a bunch of hedgehog's on the road.

Well, they blocked of the road and made it an official event and everything, don't panic! The Daily Mail writes:

“Our hedgehogs had great fun ruling the roads for the day with the hedgehog crossing and it will hopefully encourage everyone to do their bit in helping the hedgehogs of Britain stick around for years to come,” commented the animal’s handler Trevor Smith.

Anna Downing, Senior Product Manager for SEGA, adds, “Hedgehogs are an intrinsic part of British wildlife and with Sonic the Hedgehog such an institution we thought he was the perfect figure to raise awareness of their plight.”

[Source]

Tags: sega, Sonic the Hedgehog

Comments

ryandebraal
Joined: Jul 2006

Posted: Nov 14th, 2010 at 2:10 am
..."stick around for years to come"

Not forever mind you, but just so long as we can be profitable using the likeness of this creature to fuel a faltering empire based purely on nostalgia.

They should have just dunked them in biodegradable blue paint and let them free for all the good the publicity stunt did.

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