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The only thing that stops the dust is the rain. It’s a sweet reprieve, but there is no middle ground. The land is either as dry as the Betty Ford clinic, or as wet as the ocean floor. Everything can be seen from the ridge overlooking Armadillo as John Marston gently bounces along atop...

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Sony Tries Bribery?

Posted on Friday, March 23 @ 20:48:05 PST by Duke_Ferris
OK, maybe it's not quite bribery, but everyone who queued up to get a PS3 and the Virgin Megastore London launch, also got a fancy new HDTV and a taxi ride home for their trouble.

No doubt that's about the only way to get your money's worth from the PS3 in the UK, which goes for £425, which is about $800. Plus tax. Oh, would you like to buy a game with that?

Total cost for the stunt was about $500,000. Was it worth it? Probably, because I bet it made newscasts around the world. Not to mention coverage in print and online. Heck, I even just fell for it. Damn. Stop reading this until Sony pays me. Just forget you were here.

That's a lot of advertising for $500,000.



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