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FEATURED VOXPOP oblivion437     In all the talk of graphical downgrades no one seems much preoccupied with 'why?'.  Why build something and then proceed to tear it down, piece by piece, in the hope that ever more diminished expectations about the final product won't be severe enough to...

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Sony Tries Bribery?

Posted on Friday, March 23 @ 20:48:05 Eastern by Duke_Ferris
OK, maybe it's not quite bribery, but everyone who queued up to get a PS3 and the Virgin Megastore London launch,  also got a fancy new HDTV and a taxi ride home for their trouble.

No doubt that's about the only way to get your money's worth from the PS3 in the UK, which goes for £425, which is about $800. Plus tax. Oh, would you like to buy a game with that?

Total cost for the stunt was about $500,000. Was it worth it? Probably, because I bet it made newscasts around the world. Not to mention coverage in print and online. Heck, I even just fell for it. Damn. Stop reading this until Sony pays me. Just forget you were here.

That's a lot of advertising for $500,000.


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