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FEATURED VOXPOP samsmith614 Since game design is a business, I decided to see what's really selling well for the PS4. I did this search a week ago, and at the time, out of the top 20 bestsellers on Amazon 10 had not even been released yet. By now some have been released. But others still have not. And yet others...

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Sony's #4ThePlayers Marketing Genius: Nostalgia

Posted on Monday, October 21 @ 08:15:15 Eastern by


Nothing quite gets us warm and fuzzy in the feels like something from the past. Which is why Sony is playing it smart by using their past successes and the fond memories players forged with the PSOne and PS2 to promote the impending PlayStation 4 launch.

In the new campaign, Sony shows how PlayStation consoles and games have been #4ThePlayers since 1995, drawing inspiration from the highly successful #PlayStationMemories hashtag that appeared just ahead of the PS4 announcement. 

Have you been playing on PlayStation platforms since 1995? Check it out, then share some of your favorite PlayStation memories below.

 


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