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RIP Ralph Baer (1922-2014) I really, really hate writing obits. I really do. But I take it as a personal honor to be able to say good things about the men and women I respect, whether in this industry or just in my life, and Ralph Baer is the reason all of this exists in the first...

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Sony's Constant Jabbing At Microsoft Is Teetering On Crass

Posted on Wednesday, August 21 @ 11:30:00 Eastern by Alex_Osborn
A serious battle is brewing between Microsoft and Sony as both companies ready their next-gen gaming machines for launch this November. The competition is fiercer than ever, with both consoles this time around having incredibly similar specs and hardware launches within weeks (or possibly mere days) of each other. 

As such, we've seen Sony throw a couple of blows Microsoft's way, perhaps the most memorable being when Jack Tretton closed out Sony's E3 presser with a serious one-two punch that had the crowd cheering as if it were a sporting event.



Then there's the infamous game lending video courtesy of the super charming Sony Worldwide Studios president, Shuhei Yoshida.



While both of these moves by Sony were absolutely brilliant and clever, I'm afraid Sony's Andrew House may have taken it one step too far at gamescom.



Sure, the cool thing right now seems to be to hate on Microsoft—as has been made evident by the general sentiment of the internet at large—but is it really in Sony's best interest to continually throw punches at Microsoft? Has the company not already made its point? If they aren't careful, I fear the PlayStation manufacturer may soon start looking more like a bully rather than a white knight.

However, I don't want to let Microsoft off easy here, as its handling of Xbox One is totally deserving of many of the criticisms that have been leveled against it. Let's also not forget that Major Nelson threw the first punch after the PS4 reveal on Twitter, poking fun at the fact that the form factor of the console was not revealed. Regardless, Sony's attitude towards Microsoft from here on out has less to do with burring Microsoft and more to do with maintaining the favor it currently has with gamers. So how do they do that?

Show us why PS4 is better than Xbox One; don't just tell us why Xbox One is worse.
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