The News: Wednesday November 30th, 2011
Posted on Wednesday, November 30 @ 19:35:34 PST by Daniel Bischoff
When you're a big bad CEO with a starring role in a Brad Pitt movie, the smack talk can come fast and hard. That's exactly what we learned today when Bobby Kotick, head of Activision said today that "[George] Lucas is going to be the principal beneficiary of the success of Star Wars [The Old Republic]." Activision comes from knowledge on subject after the luke warm releases of Star Wars: The Force Unleashed and The Force Unleashed 2. Kotick even went so far as to cast doubt on the MMO's sustainability saying "If you look at the history of the people investing in an MMO and achieving success, it's a small number." Kotick then proceeded to wipe his butt with a piece of Activision Blizzard stock.
CD Projekt, developers of the PC-exclusive Witcher 2: Assassins of Kings told reporters today that by some estimates the game has been pirated 4.5 Million times over, after selling just over 1 Million copies through to gamers. "The reality is probably way worse." You'd think a company suffering from such "demoing" would respond with DRM, but CD Projekt is instead focusing on adding value for gamers who've purchased the game legally and by educating PC gamers on how legally purchasing software is the right thing to do. Good luck with that one guys.
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Battlefield 3 has successfully grasped a handful of market share in the busy holiday season with EA CFO Eric Brown stating that they've shipped 12 Million copies to retail and sold 8 Million copies through to consumers. He then proceeded to wipe his butt with a piece of Activision Blizzard stock.
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