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Peace in the Era of Call of Duty
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In a world dominated by violent media, Americans are no more eager to go to war than they were in the 1980s or the 1960s or the 1940s. Hasn't it always been someone else's problem? The overwhelming majority would rather go on thinking it had nothing to do with them and there...

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The "War" Between Call of Duty and Battlefield 3 Is Entirely Orchestrated

Posted on Wednesday, September 28 @ 09:30:00 Eastern by

It's not hard to connect two very loud, very explosive dots. Call of Duty: Modern Warfare 3 and Battlefield 3 are direct competitors if there ever was such a thing. As first-person shooters launching simultaneously across consoles and PC, there should be no doubt in your mind that EA and Activision intend for you to buy their game and not the other's.

Unfortunately for the brand managers, marketers, and publishing executives, the developers themselves can't stop gushing about each other. Take the latest Battlefield 3 tagline for example:

Above and Beyond the Call.

Those are fighting words, but in seeming lockstep, DICE developers are there to praise the competition:

DICE has nothing to do with the bashing of COD. We have mad love for [Infinity Ward] and Treyarch, anyone who thinks otherwise is wrong.

This epidemic of fanboy-mongering is boiling over. I know Battlefield 3's release is only a month away and its highly anticipated beta is landing on consoles and PCs everywhere now, but the developers themselves are being shouted over by the fans.

Both games will likely be first-rate experiences. It's true that not everyone can afford both titles, but the venomous cross banter between both camps is borderline laughable. Each title will have strengths and each will have weaknesses, but the least you could do is remove yourself from the equation by thinking before you post your inane comments.

The fanboys out there were originally victims, but now they purport the supposed "battle" between these two franchises themselves. If you're reading this: You aren't just being played by the marketing. You're a part of the machine now. It's time to stop.


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