The "War" Between Call of Duty and Battlefield 3 Is Entirely Orchestrated
Posted on Wednesday, September 28 @ 09:30:00 PST by Daniel Bischoff
Unfortunately for the brand managers, marketers, and publishing executives, the developers themselves can't stop gushing about each other. Take the latest Battlefield 3 tagline for example:
Above and Beyond the Call.Those are fighting words, but in seeming lockstep, DICE developers are there to praise the competition:
DICE has nothing to do with the bashing of COD. We have mad love for [Infinity Ward] and Treyarch, anyone who thinks otherwise is wrong.This epidemic of fanboy-mongering is boiling over. I know Battlefield 3's release is only a month away and its highly anticipated beta is landing on consoles and PCs everywhere now, but the developers themselves are being shouted over by the fans.
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