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Why Making E3 Tickets Harder To Steal Won't Work

Posted on Tuesday, January 11 @ 12:37:08 PST by

This probably has less to do with the general public, since they're already used to being shut out of E3, but usually, Game Revolution receives badges in the mail for E3. Not so anymore.

The ESA is attempting to clamp down on badges and copies of badges being sold on Craigslist or on the street for as much as $700. Now, badges must be claimed at the E3 Expo with proof of admission.

Unfortunately, I don't think this is going to prevent people from being hoaxed. All it takes is someone with some prior year's ticket and pawn it off as this year's ticket on some poor sap. Or take/photograph/steal a badge from someone else on Day 1 and manufacturer a badge quickly for the next few days or even within a few hours.

Pirates are always going to find a way to sucker fans in with false hopes. You can't stop pirates; you can only deter them, and to that end, deter only the lower-tier pirates. Sounds like DRM, actually.



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