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Why Star Wars: The Old Republic Failed

Posted on Thursday, August 2 @ 09:10:00 Eastern by Jonathan_Leack

Star Wars: The Old Republic has been yet another wild ride in the world of MMOs. When it released last December it was quickly met with critical acclaim and over a million sales accounted for. Around that time its subscriber count peaked at 1.8 million players and it looked like BioWare had a hit on its hands.

I was one of many who invested in the Collector’s Edition and thought it would be the long-awaited game that would help me shelve World of Warcraft for more than just a few months. After playing for about a week it started to sink in that the game had some design flaws, some of which were polarizing. Admittedly no game is perfect, but for a game that had in the neighborhood of 200 million dollars invested in it I expected more, and apparently I wasn't alone. After fewer than eight months it has already been confirmed as a free-to-play title, making it one of the quickest MMOs in history to hang its subscription hat. It almost doesn’t even make sense… or does it?

Combat that could use more cowbell.

If there’s one thing I continually see MMO developers get wrong it’s with combat design, and SWTOR was no exception. It’s questionable whether or not the decision to adopt the HeroEngine sealed the game’s fate, but BioWare underestimated how valuable smooth combat is. Throughout beta and for months following launch there were a series of threads that continually broke the forum post limit regarding the game’s noticeably unresponsive combat, and reasonably so. Although the game’s main feature is its voice-acted cut-scenes, a lion’s share of the game experience is spent battling Stormtroopers and other popular Star Wars characters. The last thing any gamer wants to do is spend hundreds of hours playing a game that isn't all that fun to play to begin with.

90% story, 10% everything else.

The game’s greatest asset is also its biggest weakness. The narrative experience is fantastic, and one of the most ambitious in video game history, but it's clear that BioWare gave it more emphasis than anything else. Anyone who grew tired of the story was left wondering where the rest of the game's six-year development cycle went. Even the environments were bland with massive corridors filled with nothingness. Given that a lot of people got their money's worth from enjoying the story but weren't interested in playing past the first free month, SWTOR would have made a much better single-player title.

Can I get another glass of features, please? Actually, make that 10 glasses.

My second biggest complaint at launch was simply how many features that should be considered standard in today's climate were completely missing. Not including a group finder for almost a year is questionable, but denying players the ability to customize or alter the UI in any way, shape, or form is mind boggling. The group interface was difficult to deal with—especially for healers—and if you wanted to make adjustments you had no options. Similarly, macros were missing, so anyone expecting to be able to bind assist and focus macros was simply out of luck. Anyone who figured they’d mod the game to get around these shortcomings was shocked to find that SWTOR didn’t support mods, so everyone was placed at the mercy of the game’s dated feature set.

Sweet, I hit 50. Now what?

In the same regard, content at launch was slim. Sure, a large portion of the leveling experience was fruitful, but at endgame the experience was hardly captivating. BioWare had to scramble to throw together patch 1.1.0 to keep hardcore players satisfied, but it wasn’t enough. More importantly, the game’s fantastic voice-acted cut-scenes faded from existence at endgame, so to many people it just felt like they were playing a severely underdeveloped World of Warcraft clone.

Hey, where is everyone?

If there was one major, preventable mistake BioWare made after launch it was how they addressed the game’s overwhelming demand. I’m sure it made sense at the time, but adding over a dozen servers to desaturate the crowded servers was a step too far. Once a portion of the community was burnt out, which didn’t take too long, what was left were a couple high population servers and a ton of others that were ghost towns. What compounded this issue was the game's lack of a group finder or cross-server interaction. Even a good chunk of subscribers who enjoyed the game quit simply because they weren't able to reliably put-together groups and engage with other players.

Another rushed EA MMO.

The biggest reason for its failure, and what caused all of the issues listed above, is that the game was rushed out the door by EA. This is the same tale that murdered Warhammer Online, a game that was supposed to shake the foundation of the genre. Given how much EA invested in SWTOR it’s understandable that they wanted to see some turnaround, but sometimes patience is everything. If SWTOR had launched today in its current state which has a more polished combat system, hours of new content, and a more competitive feature-set, you can bet it wouldn’t have gone free-to-play in less than eight months.

SWTOR’s failure extends farther than just the wallets of EA or the pride of BioWare, it affects one of the gaming industry’s most lucrative genres. The $14.99 pay-to-play model has become extremely unappealing to investors after seeing one MMO after another hit the wall of reality. While World of Warcraft, RIFT, and a few other MMOs still stand, many of their brethren have fallen in battle. To them I say rest in peace.
Related Games:   Star Wars: The Old Republic
Tags:   Star Wars, Bioware, EA, hot


Comments
  • LinksOcarina
    LinksOcarina

    Joined: Nov 2005
    Posted: Aug 2nd, 2012 at 9:26 am
    with all the imrpovements they made in the past 3 months and finally putting it in the f2P setting, I see no reason why TOR will not go on at this point.

    Free to Play is also not a death march for everything either. Sometimes it works better than a paid model, which barely works at all int he current MMO market. That, plus saturation, is more of a factor of it going down. Hell, WoW went F2P for 20 levels to catch new players, and is still going somehow because of end-game content, not beginning-game content. That is the difference basically, people guilding it up at the end-game when ea miscalculated how long it would take people to get there in TOR.

    With that either fixed or being fixed, I don't see this dying anytime soon. It won't kill WoW, but it will stay in the game, the investment is too high now.
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: Aug 2nd, 2012 at 9:38 am
    It's definitely not dead, that's not the point. The point is that it had massive investment behind it and it went free-to-play within eight months despite BioWare proclaiming before launch that it would never be a free-to-play title.

    As far as I'm concerned it has failed to live up to expectations, has failed to impact the MMO climate in any meaningful manner, and has failed to earn a profitable revenue stream for EA.
  • LinksOcarina
    LinksOcarina

    Joined: Nov 2005
    Posted: Aug 2nd, 2012 at 10:46 am
    Well, you are right in some respects, but honestly that is irrelevant in the end other than to lament on it.

    Fact of the matter is WoW will always be on top. People can aim for it but this expectation that it can be a WoW killer is a media myth that developers and consumers buy into. That, coupled with a saturated market as it is, makes it impossible for anything to hit the numbers they expect.

    TOR will only fail when its servers shut down. Until that happens, they just didn't meet their goal.
  • Kiristo
    Kiristo

    Joined: Oct 2008
    Posted: Aug 3rd, 2012 at 5:29 pm
    It'll die. I played it out of boredom for a long time, but didn't even enjoy it, for however long I played it during Wrath, I never enjoyed playing it anymore. Sure, I liked it for awhile at first, and played it off and on from vanilla to wrath, but I finally found something else to waste my time with that I actually enjoyed (LoL) but how the hell people can STILL play it is beyond me. Especially as many that do. Will GW2 kill WoW? Probably not. Will WoW continue to slowly run out of gas and eventually die? Yes.
  • 213EDD
    213EDD

    Joined: Sep 2007
    Posted: Aug 2nd, 2012 at 10:19 am
    Jonathan Leack master of MMO's yet has never ever ever played with me...
  • Jonathan_Leack
    Jonathan_Leack

    Joined: Jan 2012
    Posted: Aug 2nd, 2012 at 10:21 am
    I'm afraid the world might explode from awesomeness if such an interaction would occur, 213EDD.
  • 213EDD
    213EDD

    Joined: Sep 2007
    Posted: Aug 2nd, 2012 at 10:35 am
    PFFT causing the world to explode is nothing to worry about especially if its from sheer awesomeness
  • C_nate
    C_nate

    Joined: Apr 2009
    Posted: Aug 2nd, 2012 at 9:56 am
    Good article. People will debate whether or not going f2p is a failure and I say it is. There are some games that are designed from the beginning as f2p and they keep things reasonable. Other games that tack it on because their sub model didn't cut it use it as a cash grab free for all where they sell anything and everything (coughlotrocough) Since the CEO of EA himself once pondered charging BF player $1 to reload in online games, I'm guessing swtor will fall in the latter camp. Just a complete disaster all the way around.
  • Lien
    Lien

    Joined: Feb 2008
    Posted: Aug 2nd, 2012 at 10:09 am
    www.nerfnow.com/comic/808

    I'm still gonna play the game when it becomes free to play. But we are all thinking it this very moment, why was there subscriptions in the first place? Probably to lie to ourselves when we are faced wit hall the flaws mention in this article.
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Aug 2nd, 2012 at 10:37 am
    The dev lied to the people in beta saying the high res textures that were there in beta wernt there and that they were secretly medium textures all along. Then they baked DRM into the engine(which lucasarts forced them to so people could try to use the textures) and continued to lie about it saying it wasn't in there. You could even force the game to pull up better textures in cutscenes. Then they continued to advertise video and screenshots with the high res textures that you arnt allowed to turn on in the game. They didn't finally give the high textures back till the end of march and still without a apologie they just acted like it was something new.

    So for me the biggest reason I didnt buy a subscription was I cant stand a developer that outright bold face lies to there customers/fanbase/testers. Its part of the reason im up in arms about gw2 not keeping there dx10 promise(they have been way better at other communication though)

    I wont even get into the boring parts of the mmo
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Aug 2nd, 2012 at 10:39 am
    p.s. no good anti aliasing. shitty shadows. bnlahdladsaf asdfdasf *has died from stress and betrayal induced brain aneurysm from bioware.*
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Aug 2nd, 2012 at 10:40 am
    couldnt sit on benches and such was kinda odd at well x-x
  • Chunibrow
    Chunibrow

    Joined: Mar 2010
    Posted: Aug 2nd, 2012 at 11:24 am
    You're confusing the reply button for your enter button
  • Sourdeez
    Sourdeez

    Joined: Feb 2012
    Posted: Aug 2nd, 2012 at 11:57 am
    The first post I couldn't fit any more characters in.
  • LawnGnome
    LawnGnome

    Joined: Apr 2007
    Posted: Aug 2nd, 2012 at 12:00 pm
    I can't help but feel that it would have been a huge hit if it had been f2p at launch, flaws included. The Star Wars name alone would have brought in a ton of casual MMOers who wouldn't have cared about the lack of endgame or the other problems. Unless a game is the second coming, subscription fees will continue to scare people away.
  • Lien
    Lien

    Joined: Feb 2008
    Posted: Aug 2nd, 2012 at 2:08 pm
    Agreed. I REALLY believe that free to play is the next step in online gaming. It is in community building that developer and publisher will have to make the effort to produce profit. Not with high end technology, but with just a good response to the feedback and rewarding the loyal players.
  • opeth215
    opeth215

    Joined: Mar 2011
    Posted: Aug 2nd, 2012 at 2:18 pm
    Biggest flaw: It wasn't KOTOR 3.
  • ReinhardtBII
    ReinhardtBII

    Joined: Oct 2007
    Posted: Aug 2nd, 2012 at 3:11 pm
    No, the biggest flaw was that is WAS KOTOR 3. It was a single player game that you occasionally saw other players, or if you were lucky, had a friend to log in and play with you.
  • Kiristo
    Kiristo

    Joined: Oct 2008
    Posted: Aug 3rd, 2012 at 5:33 pm
    That's probably the only reason I liked SWTOR and thought it was worth my money. KoToR III was all I ever wanted from them, and I got it.
  • cheesegod99
    cheesegod99

    Joined: Jun 2007
    Posted: Aug 2nd, 2012 at 3:15 pm
    The saddest part about it's failure is that the KOTOR brand is now going to be shelved, and I'm still waiting on what could be a truly epic KOTOR 3.
  • Kiristo
    Kiristo

    Joined: Oct 2008
    Posted: Aug 3rd, 2012 at 5:34 pm
    You should play SWTOR then...it pretty much is KoToR III. Just pretend that's what it is and treat it as such instead of an MMO, and you'll get what you're looking for.
  • Oldskool45
    Oldskool45

    Joined: Aug 2012
    Posted: Aug 2nd, 2012 at 4:15 pm
    So any game which fails to meet WOW's awesome numbers is a fail? One thing many people forget about WOW was that it wasn't just an MMO it was a community of RTS players who had their game turned into an interactive world. In essence Blizzard capitalized on over a decade of loyal players who enjoyed Warcraft and thus dominated the MMO market. Expecting SWTOR to be competitive to be relatively close as far as customers was and is unrealistic. While Star Wars is a great license none could argue that SONY tarnished the brand. It will remain a good license and when the game matures it will probably be one of the top games. The bottom line is MMO's have issues and they resolve them as they mature. Even WOW wen't through it's vanilla phase. While I agree that SWTOR has vast room for improvement I can't say I find your expectations to be realistic.
  • drathbone
    drathbone

    Joined: May 2011
    Posted: Aug 3rd, 2012 at 5:59 am
    So Star Wars doesn't have a community of diehard fans who may also be gamers? I don't believe the RTS players were the ones who were a majority that supported WoW.

    WoW was a complete revolution in the MMO market, they simply got it right. WoW was that game that when it started getting huge in popularity, you could walk down your dorm hall and find the whole spectrum of people playing the game. People who didn't even play video games played WoW. I've had WoW in common with more people than I can name, some of whom I wouldn't have expected to play video games, let alone an MMO.

    WoW is quite possibly the most mimic'd MMO in history. There is a reason for that and I don't think it's the RTS players.
  • Kiristo
    Kiristo

    Joined: Oct 2008
    Posted: Aug 3rd, 2012 at 5:25 pm
    All I wanted was KoToR III, so I got what I wanted from the game. Played almost entirely solo, which isn't very MMO-like, but I enjoyed it. I don't know if I'll play it when it goes F2P. In my mind I already beat it, and I didn't treat it like a MMO at all, so we'll see.
  • anubis69
    anubis69

    Joined: May 2007
    Posted: Aug 3rd, 2012 at 6:35 pm
    i love this game and never had any problem with it other than all the side quests being shared per faction. i never thought that the game was unresponsive it seemed fine to me but when i went and played WoW i found that the combat was super unresponsive for me.
  • TrooperFox
    TrooperFox

    Joined: Aug 2012
    Posted: Aug 16th, 2012 at 10:59 am
    Wasn't really a 'failure' column, it was just a list of complaints. If you look at the influx of players and revenue that DDO and LOTRO made from going free to play, you can see it's a valid subscription platform. In this economic climate, it's folly to produce an MMO with a subscription system, but free to play games are becoming much more prevalent. (I'm looking at you, The Secret World.) The complaint that 'I got to 50, now what', should be reserved for people who play the game for 30+ hours a week. My husband and I listened to all the dialog, followed our characters storylines, dabbled into PvP, and explored each planet in detail to find data entries, and got to areas where we could spot the train of speedleveling characters whizz by while we found unique monsters with neat loot in the middle of nowhere. It's like a cheesecake. If you have a piece every so often, it lasts quite a good amount of time, but if you just horf the thing down in one sitting, then you can't really complain
  • TrooperFox
    TrooperFox

    Joined: Aug 2012
    Posted: Aug 16th, 2012 at 11:01 am
    (continued) that there isn't any cheesecake left. The game will continue to grow as most MMO's do over time, and the free to play influx will give them the income they need to stabilize it. You can't look at WoW as a comparison to anything, as it's like comparing a Fortune 500 company to a local corporation that is just starting up. I wouldn't call it a blunder, or a failure, but there were some oversight issues with EA, but don't fault BioWare for that.

    I ended up writing much more than I should, I really just wanted to say: THEY'RE NOT IMPERIAL STORMTROOPERS, DAMN IT.

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