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Xbox LIVE Price Hike: You're Paying For Exclusives

Posted on Tuesday, November 2 @ 07:00:57 PST by
Along with yesterday's Xbox 360 Dashboard update came a price increase to Xbox LIVE's Gold subscription. Prices were increased on all variations of subscriptions plans, making the one month subscription $9.99 (from $7.99), the 3-month subscription $24.99 (from $19.99), and the 12-month subscription $59.99 (from $49.99).

With Xbox LIVE being around for a number of years, why is the price being increased now? One simple word: Exclusives. That's right, Microsoft is getting Xbox LIVE Gold subscribers to foot the bill for their exclusive deals.

"Now we get those Call of Duty map packs before anybody else does. We've got Gears and Halo, of course, as exclusives. We continue to get exclusives on the service as well. And we've gone from 400,000 members in our first year to 25 million."

"So during that time, we've definitely got to fund it, and we want to add more and more and more. ESPN is a great example. No extra charge for Xbox Live Gold members. But we want to continue to bring that content in. We also want to continue to innovate on all dimensions, whether it's social, entertainment, or gaming. So there you go."

Do you mind paying for timed-exclusive content like last year's Call of Duty: Modern Warfare 2 Map Packs that were available exclusively to Xbox 360 for 30 days? I think not.


Tags:   Xbox, Xbox 360, Live

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