The future is in the cloud. But OnLive is proof that we're not quite there yet. It's a fantastic idea and service, but current generation consoles (and the PC) are the cool kids on the block. So rather than taking on such stiff competition from seasoned veterans, OnLive's Bruce Grove wants to talk with Sony and Microsoft to integrate OnLive into their next consoles:
If they decide they want to use our technology, that would be a great discussion because we've already got the infrastructure. We know how to do it. There are a lot of things we could bring to the table and they could bring to the table. It would certainly be a discussion we would love to have. It would be very interesting.
For us, it broadens our market. Look at [it] in the same way the Xbox is becoming a media hub. It's becoming more than just a game system. OnLive is a service that could quite easily work through their service and would work quite nicely, to be honest.
Is this the right strategy for the firm? Would you use OnLive if it was in your existing consoles?