Gears of War 3 DLC Screens Cast a Literal Raam’s Shadow

I thought we had already killed this guy? I'm remembering vaguely a bull shit end-boss in Gears of War 1 that looks and sounds a lot like this guy. Regardless, General Raam is back for more in the next batch of Gears of War 3 DLC. I'm guessing there'll be tons of shooting, exploding, yelling, and testosterone in this latest downloadable content pack, but I've been wrong before....

.... But I won't be wrong here.