At Sony's E3 press conference, there were a bunch of dudes dressed up like Nathan Drake offering journalists and other invited guests a bite of their footlongs. And they only wanted $5. These were just handsome men, dressed up to look like everyone's favorite treasure hunter, whipping out these footlongs and asking people if they want it.
I'm talking about the Uncharted 3 Subway cross promotion Sony ran last year. Crazy stuff right? Sony's latest partnership centers around the Vita, burritos, and the bathroom, where you can play your new Vita should you eat any of the food you buy to win one.
Picking up a Taco Bell "$5 Buck Box" and entering the code online will enter you to win a PlayStation Vita. Playing the Reality Fighters Dojo minigame in the Taco Bell mobile app will also enter you to win a PlayStation Vita. Submitting a photo or video online "boasting" about what you'd do for one will also enter you to win a PlayStation Vita.
Two of those options don't involved eating Taco Bell. One of them does. I pray you'll make the right decisions.