According to Forbes, Cowen Group's analyst Doug Creutz has painted a poor picture for Electronic Arts and its upcoming Medal of Honor: Warfighter title, resulting in EA's stock trading lower this morning.
He has dropped his projection of 2.3 million units sold for the franchise sequel to 1.4 million:
This is based on a very soft performance since E3 in Amazon’s top-selling game rankings compared to other recent titles. We think the most likely culprit for apparent gamer disinterest is the poor quality of the last ‘Medal of Honor’ game in 2010.
Likewise, he has dropped his projections of Star Wars: The Old Republic subscriptions from 1 million to 500,000 "due to continued poor server density trends".
While we think that the subs for SWTOR will likely continue to suffer due to a lack of end-game content, we believe that the E3 performance of Medal of Honor: Warfighter has a chance to amend any mistakes that the previous Medal of Honor installment made. (At the very least, Daniel thinks so; read his preview!)
So while the "poor quality" of that installment will likely hurt Warfighter's sales numbers, the almost 40% drop in projected sales seems to us too pessimistic a conjecture. For EA's sake, we hope so.