Microsoft is confident that the next generation of gaming will prove to be far, far more successful than the prior, as the company is aiming to help achieve one billion in lifetime sales of next-gen consoles.
Senior VP of Interactive Entertainment Business, Yusuf Mehdi, told OXM, "Every generation, as you’ve probably heard, has grown approximately 30%. So this generation is about 300 million units. Most industry experts think the next generation will get upwards of about 400 million units. That’s if it’s a game console, over the next decade."
Of course, a lot of their strategy has to do with expanding beyond the hardcore gaming market, which MS believes will aid in the company's pursuit to far surpass the 400 million mark. "We think you can go broader than a game console, that’s our aim, and you can go from 400 million to potentially upwards of a billion units. That’s how we’re thinking of the Xbox opportunity as we go forward," Mehdi added.
I'm all for setting goals, but isn't this one a little lofty? Let us know what you think of Microsoft's outlook in the comments below.