Xbox Live “Ultimate Game Sale” Has Ridiculous Savings [Update: Day 4]

[Update: Day 4] For the final day of the sale, July 5th, the following titles have been slashed in price on Xbox Live:
 

Bioshock Infinite - $59.99 $39.99
Gears of War: Judgment - $29.99 $19.99
Hitman: Absolution - $29.99 $9.99
Metal Gear Rising: Revengence - $49.99 $29.99
Tomb Raider$29.99 $19.99
XCOM: Enemy Unknown - $39.99 $19.99

[Update: Day 3] For July 4th (USA! USA!), the following titles are on sale on Xbox Live:
 

Crysis 3 - $59.99 $19.99
Forza Horizon - $39.99 $14.99
Left 4 Dead 2 - $29.99 $9.99
The Orange Box - $19.99 $4.99
The Witcher 2 - $39.99 $9.99

[Update: Day Two] For July 3rd, the following titles are on sale on Xbox Live:
 

Lego Lord of the Rings - $29.99 $14.99
Lego Batman 2: DC Superheroes - $19.99 $9.99
Hasbro Family Game Night 3 - $29.99 $9.99
Monopoly Streets - $29.99 $9.99
Kinect Sports 2 - $29.99 $9.99
Rockstar Table Tennis - $14.99 $2.99

[Original] Just in case you haven't heard yet, the Ultimate Game Sale (as dubbed by Major Nelson) has started today and will continue through to July 5th. In addition to the several permanent sales that will last throughout the sale, every day there will a rotation of a handful of title that are also at a special sale price.

Much better than pre-owned prices, I can tell at least that much. Maybe that's the point.

For today, July 2nd, the deals are as follows:
 

Assassin's Creed 3 - $39.99 $14.99
Borderlands 2 - $39.99 $9.99
Far Cry 3 - $59.99 $19.99
Max Payne 3 - $39.99 $9.99

Here's what is on sale through to July 5th:
 

Brothers in Arms: Hell’s Highway - $29.99 $4.99
Far Cry Instincts Predator - $19.99 $4.99
Crysis - $19.99 $4.99
Command and Conquer Red Alert 3 - $14.99 $4.99
WWE ’13 - $59.99 $14.99
Mass Effect - $14.99 $4.99
Prey - $19.99 $2.99
Bulletstorm - $19.99 $4.99
Perfect Dark Zero - $14.99 $2.99
Dragon Age Origins - $14.99 $10.00
Divinity II: The Dragon Knight Saga - $29.99 $4.99