Not long after the NCAA has said it will end its licensing agreement with EA, the Southeast Conference (SEC) has told ESPN that it will not license its own trademarks for EA's future college football games.
"Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s)," the SEC told ESPN. "The Southeastern Conference has chosen not to do so moving forward. Neither the SEC, its member universities, nor the NCAA have ever licensed the right to use the name or likeness of any student to EA Sports."
EA plans to continue making college football games with the assistance of the Collegiate Licensing Company. However, it will still be interesting to see if any other conferences follow SEC's example.