Microsoft: “We Want To Be Wherever Our Consumers Want Us To Be”

The folks over at Microsoft have been changing policies left and right, but make no mistake, the Big M isn't doing this because the company has no spine, but rather to assure the gaming crowd that the Xbox One has been tailored to provide consumers with exactly what they want.

In an interview with MCV, Xbox Europe vice-president Chris Lewis went so far as to say that Microsoft is currently in an "enviable position," one that he wouldn't trade with anyone.

We remain true to our vision that we want to be wherever our consumers want us to be. We think that digital consumption patterns will change and grow over time. We think that the Cloud gives you a level of sophistication, depth and breadth that people can only dream of. And overtime more people will embrace that.

That said, we want to offer consumers choice, including physical discs and being able to do all the things that they want with those physical discs. We want to be available in any format that our consumers are looking for. We’ve always been very committed to consumer choice.

As a business, the minute we don’t listen to our customers attentively, and adapt and react in an appropriate way, then we would be in a dangerous place.

I love the fact that we are reactive and agile in that way. We remain true to our vision – digitally and physically – and we are genuinely in an enviable position versus anyone else in being able to deliver that. I wouldn’t trade places with anybody.

Do you agree with Lewis? Is Microsoft in a solid place right now with Xbox One? Should the company be worried about competition from the likes of Sony and Nintendo Valve? Sound off with your thoughts in the comments below.

[MCV]