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Titanfall doesn't have a traditional single-player campaign, making it rather difficult to market the game since there aren't any scripted Hollywood-esque scenes to splice together into a snazzy trailer.
Respawn producer Drew McCoy shared on NeoGAF:
It's actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.
Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.
It's also why we took an extremely early pre-alpha build of the game to events like Gamescom, PAX, etc. to let normal dudes hands-on time with the game. There’s no amount of polished marketing that can replace playing the actual game.
As someone who still has yet to get hands-on time with Titanfall, I must say I'm not particularly excited about the game, despite the insane amounts of praise I've heard from those who have. Maybe there's some truth to what McCoy is saying, and playing Titanfall is really the only way to get why it is (or at least possibly will be) so amazing.
Are you hyped for Titanfall? Let us know in the comments below.