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In an effort to sway gamers across the pond, the Big M has slashed the price of its next-gen console in the UK.
Starting on February 28th, Xbox One will be priced at £399.99 for those in the region. Better yet, this price will also apply to a forthcoming Titanfall bundle, which Microsoft decided to announce this morning as well.
There's currently no word on when or if gamers outside of the UK will be getting a price drop as well. I'm guessing Microsoft is waiting to see how many consoles Titanfall moves before it goes slashing the price elsewhere.